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22: Kate & Justin Watt: How Watt Realty Uses Content Marketing To Turn Clients Into Raving Fans

By |March 27, 2015| No Comments

Kate and Justin Watt, marketing manager and principal at Watt Realty, join Real Estate Pros to share how they use content marketing to turn clients into raving fans. We dive into Kate and Justin’s background in real estate as well as the unique marketing initiatives that are helping build their brand.

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Kate & Justin Watt: How Watt Realty Uses Content Marketing To Turn Clients Into Raving Fans

Key Takeaways

Fast Five

Who has been an inspiration to you throughout your career?
Justin: “Peter Gilchrist – my real estate coach.”

What are your favourite things in the world to do when you’re not at the office?
Justin: “Rugby, I’m still playing rugby.”
Kate: “Travel and yoga.”

What is your favourite business book?
Justin: “Start With Why by Simon Sinek.”
Kate: “Blue Ocean Strategy by Professor W. Chan Kim & Professor Renée Mauborgne.”

What is your favourite technology resource you use daily to help you run a better business?
Justin: “Our CRM. We have systems and processes to ensure everything is captured in our CRM.”

What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
Justin: “It’s actually pretty simple for us. It’s consistency of the activities that get the results.”
Kate: “My advice from a marketer’s perspective, in essence, is to have a reason for everything that you do. You should know the objective of each piece of marketing collateral that you’re putting out to the market.”

Fast Fact of the Week

The 2015 Social Media Trends Report by SMK discovered that Instagram delivers brands 58% more engagement per follower than Facebook.

Discovery of the Week

Wistia provides professional video hosting with amazing viewer analytics, HD video delivery and marketing tools to help understand your visitors.

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