Kylie Davis, head of real estate solutions at CoreLogic, joins Real Estate Pros this week to discuss how to earn more clients and sell more properties using data. Kylie shares with us her background in media, publishing and real estate.
We also discuss the results from CoreLogic’s Perceptions Of Real Estate Agents report and how you can apply this data to improve your client experiences.
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As head of real estate solutions, Kylie is responsible for business development, strategy and innovation for the $45m real estate vertical at CoreLogic, Australia’s largest property data company.
Kylie joined CoreLogic in 2014 after nearly four years as network editor of real estate at News Corp Australia. There she created and led the national desk of 52 real estate reporters across 120 titles, training them in delivering quality data journalism, video and digital deliveries. Kylie has a 25-year career in media as a senior editor and entrepreneur across News and Fairfax, and at 25 was the founder and publisher of hyper-local newspaper The Village Voice.
More recently, Kylie headed the delivery of the Perceptions of Real Estate Agents report.
Market research company Roy Morgan has been polling Australians about the trustworthiness of different professions since 1975. Real estate agents have always polled poorly – in its 2015 Image of Professions* only 9% of those surveyed rated them as “very high” or “high” ethics and honesty. Only advertising people and car salesmen score worse.
The 2015 Perceptions of Real Estate survey wanted to test this stereotype by going directly to people who had experience of agents and their performance.
The key finding was that the majority of vendors reported positive experiences with their agents, with 31% rating the experience as Excellent and 35% rating it as Good. 34% said the service had underwhelmed and even angered them.
The survey also highlighted the behaviours that made vendors satisfied, and that were easy for agents to deliver.
There is so much valuable content in this episode with Kylie, so don’t miss it. Be sure to tune in to hear all her incredible insights and wisdom.
Please join us in thanking Kylie for being here today, and thanks to you as well for joining us. We’ll see you next time on Real Estate Pros podcast.
Who has been an inspiration to you throughout your career?
“My cohort from my MBA.”
What is your favourite thing in the world to do when you’re not at the office?
What is your favourite business book?
What is your favourite technology resource you use daily to help run a better business?
What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“Self-importance. I think self-importance blocks you from new ideas.”
What is your favourite success quote?
“The definition of insanity is doing the same thing over and over but expecting a different result – Einstein.”
Discovery of the Week
Youcanbook.me is an app that helps make calendar bookings and scheduling quick and easy. Let people book fixed-length slots straight into your Google Calendar.
Fast Fact of the Week
The Perceptions of Real Estate Agents report by CoreLogic found that 58% of vendors were confident about their agent before the selling process, compared with just 41% after their property was sold.
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