Lee Woodward – founder, chief executive and creative director at Real Estate Academy – joins Real Estate Pros to share the ingredients for a winning real estate business strategy. Lee discusses his successes and failures in the real estate industry, why effective business units (EBUs) are a more efficient and sustainable way of running a real estate team in both sales and property management, and why it’s so important to put lead generation ahead of everything else you do.
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Lee Woodward has been widely acclaimed for having transformed the real estate industry and profession. His dynamic, cutting-edge business systems and career-development solutions enable thousands of real estate professionals to excel in their chosen careers and countless businesses to thrive in an increasingly challenging commercial environment.
Vocally passionate about real estate and the people who, like him, have chosen to make it their profession, Woodward set his sights early in his career on enhancing the professionalism within the industry to such an extent that consumer perception of real estate agents would dramatically improve. Through the delivery of strategic training, systems and solutions that specifically target the needs of real estate agents and enable them to connect more effectively with their customers, Woodward did more than just accomplish his mission. He quite literally changed the game.
Lee started his real estate career in 1992. Fresh out of school and driven by a deep-seated ambition to be the best and serve his customers like no other, Woodward catapulted his way to the top 2% of real estate sales agents in the country within his first year. Breaking multiple industry records, Woodward quickly attracted the attention of the nation. Asked to share the secrets of his rapid success, Woodward facilitated his first workshop before a sell-out audience. Not long afterwards, he was invited to be a keynote speaker at the Australian Real Estate Convention. This was a turning point in Woodward’s career as it sowed the seed for what was to become his ultimate ambition – to teach others within the industry how to reach their best potential.
Woodward’s vision to help others and enhance the industry’s reputation was the catalyst for the design and development of The Complete Salesperson Course, followed by the launch of audio coaching program Real Estate Hot Topics in 2001. Making history with the self-designed production of Australia’s first custom-built mobile recording studio, Woodward was able to record, edit, master and deliver real-time audio coaching on the road and at the coalface where the action was happening.
He has since showcased more than 800 interviews and produced more than 180 audio program titles in addition to Hot Topics, including The Power of People with Chris Hanley, Leadership Audio News, International Leadership with former Australian swim team coach Bill Sweetenham and What’s Possible in Property Management. Fast-forward to today and The Complete Salesperson Course and Hot Topics are even more in demand than ever.
Now, Woodward is one of Australia and New Zealand’s most in-demand real estate sales trainers, leadership coaches and keynote speakers. As founder, chief executive and creative director of Australia’s largest real estate training and systems development company, Real Estate Academy, Woodward and his team continue to set the bar for training, continual improvement and systems development within the industry.
There is so much valuable content in this episode with Lee, so don’t miss it. Be sure to tune in to hear all his incredible insights and wisdom.
Please join us in thanking Lee for being here today, and thanks to you as well for joining us. We’ll see you next time on Real Estate Pros podcast.
Who has been an inspiration to you throughout your career?
“Rod Jones, my principal – for being a selling leader, not just another real estate salesperson.”
What is your favourite thing in the world to do when you’re not at the office?
“Walking and CrossFit.”
What is your favourite business book?
“Think & Grow Rich by Napoleon Hill.”
What is your favourite technology resource you use daily to help run a better business?
What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“I think the one thing that prevents people from achieving success is lead generation and to overcome it, you must have the business maturity to understand it’s a daily activity on an annual plan that is ahead of everything else that you do.”
What is your favourite success quote?
“If it’s meant to be, it’s up to me.”
Discovery of the Week
Slack brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams.
Fast Fact of the Week
Our Real Estate Industry Social Media Survey (soon to be released) found that 43% of real estate professionals do not regularly measure their social media marketing activities.
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