Merv Barrett, managing director at Real Estate Connected, joins Real Estate Pros to discuss why real estate websites fail. We talk about the latest tools available to help take your website to another level and why your website should be the central point of all your marketing.
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Show Notes
Merv’s insatiable thirst for knowledge and a burning desire to create a unique marketing weapon to help real estate professionals navigate the digital realm led to the development of the Real Estate Connected empire more than two years ago.
Merv’s background in the real estate industry – combined with a love of technology – led him to trial and test most of the online marketing fads. He painstakingly weeded out those that offered all the bells and whistles, yet showed no results, from those that genuinely delivered what they promised. It was through this process that the formula behind Real Estate Connected was developed – and it is now one of the best internet marketing agencies specialising in real estate.
As leader and visionary of the company, Merv oversees all aspects of company direction from managing an experienced team of web developers and copywriters right up to the co-ordination of administration assistants. Merv also develops the company’s digital training platforms and has a passion for teaching clients about the wonderful and often confusing world of the internet and its various applications.
He keeps his finger on the digital pulse by monitoring an array of websites and analysing why some sites work and why some fail. This helps him develop training programs for his clients. Having a lateral mind, Merv’s ability to think outside the box and look at the bigger picture from a simplified mindset is what sets apart his company from its competitors. He is happiest when he can systematically solve problems for clients and friends. Merv’s motto is: “I know what works, I know how to get there, I have a plan and want to bring those who listen along for the ride.”
There is so much valuable content in this episode with Merv, so don’t miss it. Be sure to tune in to hear all his incredible insights and wisdom.
Please join us in thanking Merv for being here today, and thanks to you as well for joining us. We’ll see you next time on Real Estate Pros podcast.
Fast Five
Who has been an inspiration to you throughout your career?
“Mark McLeod – Current COO of Ray White.”
What is your favourite thing in the world to do when you’re not at the office?
“Travel.”
What is your favourite business book?
“The Millionaire Real Estate Agent – by Gary Kellar”
What is your favourite technology resource you use daily to help run a better business?
“Basecamp.”
What is the best real estate website you’ve seen?
“Significant Homes.”
Success Quote
“The internet is here – use it to feed your business.”
Fast Fact of the Week
Our Real Estate Industry Social Media Survey (soon to be released) found that 75% of real estate professionals believed social media had contributed to increased brand exposure, but only 30% believed social media had contributed to new business.
Discovery of the Week
PowToon is web-based animation software that allows users to create animated presentations by manipulating pre-created objects, imported images, provided music and user-created voice-overs.
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