Damian Slade, principal of Slade Property, joins Real Estate Pros to discuss his background in real estate sales. Damian shares a heartfelt story about one client in particular, and what he did at the start of his career to turn zero sales in the first four months into real estate business owner success.
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Often there are many more reasons to give up in the business of real estate rather than to trudge on and keep at it. In the most dire situations, there can be moments when you are overcome with doubt and are ready to throw in the towel. Damian Slade’s journey in the real estate industry is a true-blue, zero-to-hero story on how building good relationships in the business, surviving the GFC and keeping focused on the prize will lead to longevity in the real estate industry.
Having spent some time away from the real estate industry in 2008, Damian said it gave him a new perspective about the importance of recession-proofing the business and that property management was the key to achieving that objective. Damian’s goal was to run a systemised and streamlined real estate business that was ultimately self-sustaining. This led him to consider business systems he hadn’t used before.
Damian attests to the importance of training and the continuous development for him and his staff, and he is active in attending regular events with them.
From a real estate sales front, Damian observes that: “Principals do lose focus on the importance of their business and the importance of property management. By growing my business and securing that weekly income and monthly income that property management does give you, it enabled me to really focus more clearly on the growth of the business and set firmer goals.” He added that with sales, the figures get wiped clean at the end of every month. However with property management, the income continues to flow.
At Slade Property, they still keep a “boutique” real estate sales team but mainly to service landlord clients.
Who has been an inspiration to you throughout your career?
Sally Aloe, senior property manager at Slade Property
What are your favourite things in the world to do when you’re not at the office?
Playing golf, jetskiing, catching fish and spending time with the family, especially with my daughters.
What is your favourite technology resource you use daily to help you run a better business?
Samsung Galaxy 5
What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“A lot of people get in their own way and they also let their ego get in their way in our industry but … you’ve got to be able to humble yourself … You have got to be able to see it for what it is, and being so largely dependent on service and the ability to keep clients happy and keep their results and keep improving and staying with the times is more important than having the biggest name or the biggest brand … If you lose the ability to grow your business organically or through referral networks, or just have people come in and say, ‘We’ve heard so much about you,’ then to me, you’ve lost the magic touch.”
Fast Fact of the Week
The March 2014 Nielsen report on The Australian Online Landscape Review says there has been a six-hour increase in the amount of time Aussies aged 35-49 spend online, totalling 44 hours and 43 minutes monthly. Likewise, as far as pageviews go, a sharply increasing trend is also evident, jumping from 1950 pageviews a month to 2234. Inevitably, seeing a continuing increase in the future with the proliferation of mobile devices to access the internet, real estate businesses should start evaluating their own online presence and strategise on how they can attract some of this traffic to their sites as well.
Discovery of the Week
An app called Refresh collates information from the web, particularly social networks, and provides a general profile and other things such as shared interests, mutual contacts, shared passions and important moments that can be valuable in creating conversation points and context about someone you are speaking with. If used correctly, this can be an excellent tool to discover the best way to present a listing to a potential customer or in networking situations. While this app is yet unavailable in Australia on mobile devices, it can still be used via desktop.
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