Are you considering a new website?

Whether you’re an individual agent or an office looking to build a new website, ‘how much will it cost’ is likely the first thing on your mind.

On this episode of Real Estate Pros, we outline three different types of real estate websites to cater for any budget.

How Much Does A Website Cost In Real Estate?

How much does it cost to build a real estate website?

Depending on which real estate website designers you speak to, the answer can vary quite significantly.

I like to say there are three budget levels for real estate websites – both agent and office websites.

Let’s take a look through each one and what you can expect, depending on your budget and timeframe.

NOTE: Some agents and agencies want to do website development themselves using tools like Wix, Squarespace or WordPress. But this post is for those who are looking to engage a professional website company. The costs below are an estimate only and we encourage you to do your own research depending on your location and requirements.


 

1. Template website:

This is where you’ll purchase a pre-configured template from a real estate website company, provide them with your logos, photos, fonts and brand colours, and the template is re-skinned to suit your brand. Some real estate website design companies will charge an upfront fee for setting up your template, others will not.

Upfront fees:
$500 – $2,000 (some do not charge an upfront fee)

Ongoing Fees (hosting, support, security etc):
$20 – $200 per month

Pros:

  • Fast turn around time
  • Inexpensive

Cons:

  • There are possibly hundreds of other agents or agencies using the same template
  • Limited control of the layout and structure if you want to add additional features, plugins, scripts/code, lead generation strategies
  • Some developers will retain ownership of your domain name and website (outlined in their licence agreements), meaning if you want to move to another hosting provider you may be up for additional costs to transfer ownership of your website and domain name

 

2. Hybrid website:

Similar to the template website, the hybrid website provides more flexibility over layout and site structure – giving you the ability to make adjustments more easily.

Instead of picking a template, you choose a website theme from any number of online marketplaces such as ThemeForest, Themify or Genesis. Once you’ve chosen a theme, you’ll work with your developer to create the relevant page layouts and apply your branding.

Upfront fees:
$2,000 – $5,000

Ongoing Fees (hosting, support, security etc):
$20 – $200 per month

Pros:

  • More control over your site layout and structure
  • Less chance of other agents or agencies using the same theme

Cons:

  • Longer turn around time
  • Some themes contain large amounts of features and code that aren’t needed and this can increase page load times and website speed (a critical ranking factor in search engines today)

 

3. Custom website:

This is where you get full control over how your website will look and function. It starts with a process known as wireframing, whereby a skilled website strategist will work with you to define a clear website strategy.

There are no colours or branding applied during the wireframing process and this is to ensure the focus, at this point, is on designing a website that achieves your most important marketing objectives and solves your business challenges.

Once your pages are sketched out and you’re happy with your website strategy, a graphic designer will apply your branding elements and bring your website to life.

The final part of the custom website development process is when a web developer then builds your new website, based on the designs that have been created.

Upfront fees:
$10,000 – $50,000

Ongoing Fees (hosting, support, security etc):
$40 – $500 per month

Pros:

  • You get a unique look to match your unique brand
  • A skilled digital strategist can take the needs and goals of your business and build an optimal website structure, flow and user experience to help increase the rate at which your prospective clients fill in a contact form, subscribe to your content, download a report or pick up the phone – increasing your return on investment (ROI)
  • A custom real estate website gives you the opportunity to forge a relationship with a team of experts who can offer you services like content creation, digital advertising and SEO to help your business grow

Cons:

  • Longer turn around time
  • Budget constraints


If you’re thinking it’s time for a new website, don’t buy the cheapest just because you think it’s a deal, and don’t buy the most expensive assuming that it must be the best solution. The real answer lies in the proposal details, the character of the people, and the organisation commitment level to your business success.