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36: Seth Price: Why Content Marketing Matters More Than Ever – And Should To You

By |July 3, 2015| No Comments

Seth Price, VP of marketing and sales at Placester, joins Real Estate Pros this week to discuss why content marketing matters now more than ever, and why it should matter to you too. Seth shares with us the knowledge he has acquired from his successful career in marketing and sales, and the strategies you can apply in your business today to reach the next level of success.

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Seth Price: Why Content Marketing Matters More Than Ever - And Should To You

Show Notes

Seth Price has spent 20 years in digital marketing, consulting for more than 300 companies during that period, including 19 of the FORTUNE 500. His current endeavour is as VP of sales and marketing at Placester, providing social media and content marketing advice to tens of thousands of real estate professionals and brands. Placester is the fourth multimillion-dollar company Seth has helped to grow from scratch. Its Real Estate Marketing Academy has quickly become one of the top educational resources for real estate professionals, and is visited by more than 75,000 marketers each month.

With this background, Seth is a public speaker with about 25 appearances a year, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more relevant.

Because Seth is passionate about engaging with social media, he draws attention to interesting and useful articles, videos, blog posts and events using Twitter, Facebook, Linkedin and Google Plus, with more than 25,000 followers. Seth is also an active adviser to a handful of early stage technology and social media companies, via Startup Institute and BetaSpring Incubator.

There is so much valuable content in this episode with Seth, so don’t miss it. Be sure to tune in to hear all his incredible insights and wisdom.

Please join us in thanking Seth for being here today, and thanks to you as well for joining us. We’ll see you next time on Real Estate Pros podcast.

Fast Five

Who has been an inspiration to you throughout your career?

Mark Roberge, chief revenue officer, sales products at Hubspot.”

What is your favourite thing in the world to do when you’re not at the office?

“I like building things.”

What is your favourite business book?

How To Win Friends & Influence People – By Dale Carnegie.”

What is your favourite technology resource you use daily to help run a better business?

Google – the ability to search.”

What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?

“You have to be relentless in understanding what will drive short-term revenue and you have to plan for two to three years down the line with how you’re going to making it harder for your competitors to compete.”

What is your favourite success quote?

“Whether you think you can or you think you can’t, you’re probably right – Henry Ford.”

Discovery of the Week

If you’ve used the free online graphics app Canva, you may have heard about Canva for Work.

Fast Fact of the Week

Our Real Estate Industry Social Media Survey (soon to be released) found that 59% of real estate professionals believe that original written content is the single most important type of content for their marketing strategy, as opposed to 10% who believe that curating other people’s content is advantageous.

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