Tanya Williams, chief of everything at Digital Conversations, joins Real Estate Pros podcast this week to discuss how to integrate traditional and digital marketing for maximum results. We discuss how to create digital conversations that are relevant to the people that matter to your business, and we explore actionable tips and strategies that will help take your digital marketing to another level.
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There is a paradigm shift regarding the way people consume media. Media that includes newspapers, television, magazines, radio, direct mail and the Internet are now the conversation starters, and digital is the new destination. People want to know where to go online to either get the rest of the information, sign-up for, or download the offer. In other words, it is not “traditional” vs. “digital,” its “tra-digital” that will garner the best results.
As a professional digital strategist, Tanya Williams helps make businesses more visible by creating digital strategies and tactics using a combination of traditional and digital marketing – a methodology Tanya calls “tradigital” marketing.
There is so much valuable content in this episode with Tanya, so don’t miss it. Be sure to tune in to hear all her incredible insights and wisdom.
Please join us in thanking Tanya for being here today, and thanks to you as well for joining us. We’ll see you next time on Real Estate Pros podcast.
Who has been an inspiration to you throughout your career?
“I’m a huge fan of Richard Branson.”
What is your favourite thing in the world to do when you’re not at the office?
“That’s easy – relaxing by the pool with a good book and maybe a glass of wine.”
What is your favourite business book?
“UnProfessional by Jack Delosa.”
What is your favourite technology resource you use daily to help run a better business?
What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“Find a niche and really stick to it. You can’t be everything to everybody.”
What is your favourite success quote?
“Don’t let anyone dull your sparkle.”
Discovery of the Week
Facebook Bluetooth® beacons are free for you to use and help people see more information about your business whenever they use Facebook during their visit. Sign up to receive more info and request a beacon for your business.
Fast Fact of the Week
According to a survey by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations.
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