Ian Campbell, director of sales and product at Onthehouse Group, joins Real Estate Pros to share his top database management tips for real estate agents. Ian shares his background in the real estate industry and the most common mistakes that real estate agents make when it comes to managing their databases.
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Ian is the director of sales and product for the Real Estate Solutions division of the Onthehouse Group. Ian has specialised in the area of data and technology in the real estate industry since 2003. Ian was an innovator in establishing the Ray White Group’s strategic use of data for business development and growth, both at the franchisor level and for their 1000-plus franchisees.
In 2012, Ian established a consultancy in order to share his knowledge with both real estate leaders outside of the Ray White Group and also with companies such as RP Data, Pricefinder and Telstra. Ian now mainly focuses on the Console suite of products and is developing the company’s next generation of data-driven solutions in order to revolutionise the software available to the industry in the future.
There is so much valuable content in this episode with Ian, so don’t miss it. Be sure to tune in to hear all his incredible insights and wisdom.
Please join us in thanking Ian for being here today, and thanks to you as well for joining. We’ll see you next time on Real Estate Pros podcast.
Who has been an inspiration to you throughout your career?
What is your favourite thing in the world to do when you’re not at the office?
“Getting out on the boat and having a fish.”
What is your favourite business book?
“The Lean Startup by Eric Ries.”
What is your favourite technology resource you use daily to help you run a better business?
What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“Time management – time is the only thing we all have the same amount of. Successful people use their time well and they are ruthless with it.”
“What gets measured gets managed.”
Fast Fact of the Week
A report published by wearesocial.net found that Australians spent on average 2.1 hours a day on social media, an increase of 12% from 2014.
Discovery of the Week
Snaploader uses the latest Image Recognition technology to deliver all the relevant content for an activated image that displays the Snaploader icon. A beautifully designed carousel featuring all the relevant touch points delivers an engaging and interactive user experience.
Snaps can include an Augmented Reality experience. For real estate, the 3D tile delivers a computer-generated 3D model of the property floor plan overlaid on any property image.
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