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13: Cathie Crampton: Why A United Real Estate Team Is A Profitable Team

By |January 21, 2015| No Comments

Cathie Crampton, general manager of property management at Mcgrath, joins Real Estate Pros to discuss why a united real estate team is a profitable team. Cathie shares what it’s like managing 30 staff across 11 offices and the systems they have in place to deliver a superior and consistent customer experience.

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Cathie Crampton: Why A United Real Estate Team Is A Profitable Team

Show Notes

Imagine having thousands of properties under management and your server collapses. Data, photos, records and rental ledgers all gone. What would you do? Well, that’s exactly what happened to Cathie and her team of 30 staff across 11 offices.

Cathie’s dedication to upholding the perception of their brand is nothing short of admirable and bouncing back from an IT nightmare like they did in May 2014 is evidence of that. Join us as Cathie takes us on a journey of her career in real estate and why McGrath remains an outstanding brand in the Australian real estate landscape.

Key Takeaways

Fast Five

Who has been an inspiration to you throughout your career?
“Shane Smollen.”

What are your favourite things in the world to do when you’re not at the office?
“Go to the beach, go for a run, read a book, drink a good glass of red wine.”

What is your favourite business book?
The biography of Richard Branson.”

What is your favourite technology resource you use daily to help you run a better business?
“My iPhone. It’s pretty much the only thing I need!”

What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“Self-belief and attitude. If you have a strong sense of self-belief people will go with you because they engage with that energy. If you have a positive attitude, everything you want to achieve in business and life will be yours.”

Success Quote

You are either on the train or you are off the train. We need some common beliefs, we need to all want to be the best we can be. Anyone who isn’t on the train is bad for your business and you need to be very brave and let those people go, because they are no good for you.”

Fast Fact of the Week

A report published by the online ad network Chitika found the top listings in Google’s search results only received a 33% share of traffic. This compared with 18% for second position, 11.4% for third, and the traffic declined sharply after that. How easy is it for people to find your business on Google?

Discovery of the Week

Have you ever wanted to hide certain pages of your website from showing up in Google search results? With the use of Google’s Webmaster Tools, you can block certain URLs from your site from showing up in search results for a period of 60 days at a time.

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