Alicia Williams, director of Locations Estate Agents, joins Real Estate Pros to discuss why being fearless is the key to success for this rising young star. We talk about what it was like opening her own business after working for a large franchise group and the story behind her recent successes, including Gladstone’s Best In Business Award for the category of real estate.
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Starting a real estate business is not for the faint hearted. It takes a special kind of person to want the responsibilities that come with being a business owner, especially in real estate. You need to be courageous and, above all, fearless. It’s something Alicia Williams embodies at the age of 29.
Alicia started her real estate career in sales with a franchise group but it was her belief that people list with the person, not the brand, that led her to opening Locations Estate Agents. Alicia believes that being an independent relationship-focused agency allows for a more personable approach and only 12 months after opening the doors, Locations Estate Agents was awarded Gladstone’s Best In Business Award 2014 for the category of real estate, which Alicia describes as a reward for all of the hard work the team has done.
You will be motivated by Alicia’s drive and fearless approach to achieving results after listening to this episode of Real Estate Pros.
Who has been an inspiration to you throughout your career?
“Julie Ryan. Her support continues to motivate me professionally and personally.”
What are your favourite things in the world to do when you’re not at the office?
“Triathlon. I love the mental and physical challenges that relate to business life.”
What is your favourite business book?
“Any Mark Bouris book, I absolutely love them all.”
What is your favourite technology resource you use daily to help you run a better business?
“My ReNet database/CRM.”
What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“It would be to just do it. So many real estate people, including me, are just thinking about something too much and procrastinating. Real estate is not that hard. It’s just your brain that tricks you into thinking it’s that hard so just do it.”
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan
Fast Fact of the Week
A report published by InMobi found the average Australian mobile user consumers 6.7 hours of media a day with their mobile device, only .1% less than television. What is your online video marketing strategy for 2015?
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