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16: Joe Fairless: Why Great Real Estate Teams Lead With Content Marketing

By |February 11, 2015| No Comments

Joe Fairless, host of the Best Real Estate Investing Advice Ever podcast, joins Real Estate Pros to discuss Why Great Real Estate Teams Lead With Content Marketing. We discuss Joe’s approach to content marketing, social media and business in general to help you take your marketing to another level.

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Joe Fairless: Why Great Real Estate Teams Lead With Content Marketing

Show Notes

The relationship real estate agents have with their clients seem to mirror our current divorce rate (which was slightly above 40% in 2013). Perhaps this is due to an insufferable focus on short-term results and the gratification that comes with making a quick sale. But there is a new breed of agent emerging – one who understands that marketing is now a marathon, not a sprint.

Join us in this episode of Real Estate Pros as we discuss Why Great Real Estate Teams Lead With Content Marketing.

After working his way to the top of a big New York advertising agency,  Joe Fairless found his calling in real estate. From humble beginnings as a property investor, Joe now controls more than $US7 million ($9 million) worth of real estate and hosts the daily podcast Best Real Estate Investing Advice Ever. He has more than 80,000 listeners a month and helps real estate investors all over the world reach their property investment dreams.

Key Takeaways

Fast Five

Who has been an inspiration to you throughout your career?
Matt Britton at ad agency MRY.”

What are your favourite things in the world to do when you’re not at the office?
“Sports – I love football.”

What is your favourite business book?
The 48 Laws Of Power by Robert Greene.”

What is your favourite technology resource you use daily to help you run a better business?
Quotiful – It’s like Instagram for quotes and serves as like inspiration in your pocket.”

What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“Lack of resourcefulness. Your resourcefulness is in direct proportion to how inspired you are to reach your goal.”

Success Quote

“The secret to living is giving.” – Tony Robbins

Fast Fact of the Week

An infographic published by brandmuscle.com quoted the statistic that 73% of consumers say positive reviews make them trust a business more.

Discovery of the Week

Learn more about what outsourcing can do for your agency to reach maximum growth and profitability – download the FREE guide Top 10 Things Your Real Estate Agency Can Outsource and learn how to grow your agency in a cost-effective way and make the most out of outsourcing. Thanks to our friends at Beepo.

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If you enjoyed this episode of the Real Estate Pros podcast, please head over to iTunes, leave us a review and subscribe. If you have any feedback for us on how we can improve we would love to hear from you because this show is all about helping you, the real estate pro. Please email us at [email protected]

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