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24: Wendy Alexander: Why Real Estate Is A People Business, Not A Property Business

By |April 10, 2015| No Comments

Wendy Alexander, CEO at Barfoot & Thompson, joins Real Estate Pros to discuss why real estate is a people business, not a property business. Wendy shares the Barfoot & Thompson story and why real estate professionals travel from all around Australasia to learn about their unique business model.

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Wendy Alexander: Why Real Estate Is A People Business, Not A Property Business

Show Notes

Wendy has more than 30 years experience in the real estate industry, almost 20 of them with Barfoot & Thompson -New Zealand’s largest privately owned real estate company, still run by the Barfoot & Thompson families after more than 90 years. As Chief Executive Officer, she is responsible for the research and development of growth opportunities across the company and ensuring the implementation of company strategy in her areas of accountability which include compliance, customer relations, training and human resources.

In addition to her Barfoot & Thompson responsibilities, Wendy has additional directorship responsibilities within the industry including her role as Regional Director for the Real Estate Institute of New Zealand representing Northland, Auckland and Coromandel. She is a Fellow of the Institute, and is a key member of NZ Realtors – a nationwide group of strong independent real estate operators. She was also recently inducted into the Barfoot & Thompson Hall of Fame. Wendy is recognised across Australasia as a keynote speaker on both real estate and business leadership – Wendy is also presenting at AREC 2015.

Wendy says that one of the most essential elements of building a sustainable real estate organisation is to constantly seek feedback from staff as to how the business can improve, as well as, how the staff believe they can improve their role in the business.

There is so much more to this episode with Wendy so don’t miss it! Be sure to tune in to hear all the incredible insights and wisdom Wendy shares.

Please join us in thanking Wendy for being here today, and thanks to you as well for joining. We’ll see you next time on Real Estate Pros podcast.

Fast Five

Who has been an inspiration to you throughout your career?
“Mark Thompson – former director at Barfoot & Thompson.”

What is your favourite business book?
You Inc. – by John McGrath.”

What is your favourite technology resource you use daily to help you run a better business?
“None! I don’t have one – we have the most amazing IT team who takes care of all of that.”

What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“You will lose business on the basis of service so just do what you say you will do and communicate in a style that is appropriate for the person whom you’re dealing with.”

Fast Fact of the Week

Research conducted by Boomtown ROI discovered that 95% of promotion based text messages are opened by consumers versus email where only 20% is the average open rate.

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