You don’t want someone else getting their hands on your domain name, do you? The fact is, that for as long as your desired domain is available, someone else is able to snatch it.

Anyone can purchase a domain name and they can do with it as they wish. There are plenty of domain poachers out there too, buying up domains in hopes of selling it to you later at an inflated rate.

In this episode of Real Estate Pros, we discuss the importance of owning your domain name (especially if it’s your own name!) and what you can do if you believe someone has beat you to it.

Why It Pays To Purchase Your Own Domain Name

A personal domain name is one way of registering your own small slice of the internet. You can use yourname.com.au to host a website or maybe a personal email address connected to your name.

You don’t want someone else getting their hands on your domain name, do you?

The fact is, that for as long as your desired domain is available, someone else is able to snatch it. If it’s your FirstnameLastname.com.au, then stop what you’re doing and register that domain right now – who knows what you might need it for one day.

If you’re thinking of creating a website for yourself as an individual agent, there’s no better way to brand yourself online than using yourownname.com.au, instead of some obscure variation. If you’re lucky enough to have an unusual name, consider it a blessing as there will be far less competition for your domain name. In addition to the usual FirstnameLastname.com.au, you might want to check FirstinitialLastname.com.au as well if you’re serious about personal representation online.

You can register a domain name with any of the following reputable sites:

A warning for agents:

Recently, a website development company has landed themselves in the spotlight for purchasing domain names in the name of individual agents without their permission.

The reality is, anyone can purchase a domain name and they can do with it as they wish. There are plenty of domain poachers out there too, buying up domains in hopes of selling it to you later at an inflated rate. Transferring a domain name is at the complete discretion of the person or company who acquired it in the first place so there’s no guarantee you’ll be able to get your own name as a domain name if someone has beat you to it.

If you go to purchase yourname.com.au and it is not available, it might just be a coincidence that someone else with the same name has beat you to it. But if you’re concerned that one of our industry providers has purchased yourname.com.au without your permission, you can find out who owns a domain name by visiting https://www.ausregistry.com.au/whois.

It’s your right to own your name on the web but it’s also your responsibility to protect it.

Help Us Spread the Word

If you enjoyed this episode of the Real Estate Pros podcast, please head over to iTunes, leave us a review and subscribe. If you have any feedback for us on how we can improve, we would love to hear from you because this show is all about helping you, the real estate pro. Please email us at info@stepps.com.au.