With a swag of awards under their belt, including Australia’s Most Innovative Real Estate brand and Industry Thought Leader of The Year, Starr Partners approached us with a clear goal in mind – to be more relevant to real estate consumers on more of the platforms they use.

We worked with Starr Partners to increase conversions for their content offerings (such as ebooks), opt-ins for services and direct leads for a select number of properties – utilising both Facebook and Instagram.

Here is a collection of just a few of their campaigns:

Targeting:

  • Platform: Facebook
  • Location: Sydney, NSW
  • Property Filter: Owner Occupiers
  • Age: 25 – 65+

Results:

  • Impressions: 18,057
  • Website Clicks: 808
  • Cost-per-website-click: $0.53

Targeting:

  • Platform: Instagram
  • Location: Sydney, NSW
  • Property Filter: Owner Occupiers
  • Age: 25 – 65+

Results:

  • Impressions: 24,360
  • Website Clicks: 120
  • Cost-per-website-click: $1.69

Targeting:

  • Location: Sydney, NSW
  • Property Filter: None (Interest based targeting used)
  • Age: 18 – 65+

Results:

  • Impressions: 251,293
  • Website Clicks: 3,593
  • Cost-per-website-click: $1.01

Targeting:

  • Location: Sydney, NSW
  • Property Filter: None (Interest based targeting used)
  • Age: 18 – 65+

Results:

  • Impressions: 946,407
  • Website Clicks: 1,373
  • Cost-per-website-click: $0.99

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