Real Estate Content Marketing

Blog articles, annual reports, ebooks, website copy, agent and suburb profiles and so much more. Australia’s leading real estate brands and agents trust Stepps to create, publish and promote amazing content that gets noticed, subscribed to and shared online.

Your website is fire. Content is gasoline.

Start with a one-off piece, or an ongoing content publishing and promotion plan. Your choice.

Get Started

or call us on 1300 139 891.

Great content drives traffic. Traffic builds brand awareness. Brand awareness builds trust. Trust builds relationships.

Up to 10 million Australians* Google real estate related questions on a monthly basis. Our content marketing solutions are focused on positioning you as their agent before they need one, and nurturing the relationship until they do.

It’s way more than just a real estate blog. Our real estate content marketing services are the perfect mix of your digital strategy and our proven process.

Most real estate content marketing services give you access to a library of generic pre-written articles that are being used by potentially hundreds of other businesses. Our content is written specifically for your business which makes it more authentic, more shareable, more interesting and more likely to drive traffic to your website.

* Google Keyword Planner, January 2020 – January 2021

How can we help?

We have a range of content packages to suit the size, requirements and budget of any business. If you need help choosing the right package for your business call 1300 139 891 to speak to one of our friendly team of online marketing professionals.


Blog articles for your website
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Property Descriptions
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In-Depth Suburb Profiles
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Agent/Agency Profiles
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Annual Market Reports
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Content Promotion
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Meet some of the real estate businesses like yours that are experiencing incredible results after outsourcing their content marketing to Stepps

Companies We Help With Content Marketing

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Blog articles for your website

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors. It can be difficult to find the time to produce great content, consistently. That’s where we come in.

Our writing team have produced content for most of the major mastheads in Australia including for Fairfax and Newscorp publications so you can be sure that the articles published on your website are of the highest quality, original and credited to YOU as the author – helping boost your authority.

Property Descriptions

Browse the listings of most estate websites and you’ll find fairly similar-sounding property descriptions. And if it ain’t broke don’t fix it, right?

Well, although the tried and tested approach to writing property descriptions invariably works, the problem is that when everyone uses the same approach, the copy becomes overly familiar and often less effective. Every listing ends up sounding more-or-less the same. We can help bring your campaigns to life with property descriptions that stand out from the noise.

In-Depth Suburb Profiles

Dynamic suburb profile pages serve as a signal to Google that you are the real estate expert in that area. As Googlebot crawls your website, it picks up all of that great content and stores it on its servers.

If implemented properly, these pages can significantly increase your Google rankings in all of the suburbs you service when home sellers are searching for “real estate agents <insert_your_suburb_here>”.

Agent/Agency Profiles:

Consider this – an About Us page isn’t just about you or your company. It’s about why a homeowner should emotionally invest in your brand. It’s about why you’re the best person to solve their problem. And in the world of real estate, that’s what you’re doing – building trust and providing a service that solves a customer’s problem.

A third-party perspective can make all the difference between coming across as a little too self-promotional versus a trusted source.

Market Reports

In-depth market reports can provide your business with a long-lasting brand presence in your community. Printed copies can be distributed to local homes, coffee shops and other businesses in the community.

Content Promotion

Great content can drive enormous traffic to your website, but simply putting content on your website and expecting people to flock to it is not a good strategy. You need to get it into the inboxes and newsfeeds of as many locals as possible.

Our team of digital advertising specialists work hand in hand with our writing team to ensure that every article gets maximum reach and engagement.

Ready to get started?

Talk to our team today about our content options and pricing.

Let’s Chat