Real Estate Content Marketing
Partner with Australia’s leading real estate journalists, content creators and digital marketers. Start growing your website traffic and nurture your subscribers from homeowners to home sellers.
Your website is fire. Content is gasoline.
Start with a one-off piece, or an ongoing content publishing and promotion plan. Your choice.
Or call us on 1300 139 891.
Great content drives traffic. Traffic builds brand awareness. Brand awareness builds trust. Trust builds relationships.
Up to 10 million Australians* Google real estate related questions on a monthly basis. Our content marketing solutions are focused on positioning you as their agent before they need one, and nurturing the relationship until they do.
It’s way more than just a real estate blog. Our real estate content marketing services are the perfect mix of your digital strategy and our proven process.
* Google Keyword Planner, January 2016 – January 2017
Real answers to real questions
People come to the web to search for answers. Give them what they’re seeking.
We’ll help you find the questions that people in your community want answered and then we’ll craft content that is on message with your business goals. Our content development process ensures consistency in the way your brand is represented on the web.
Because consistency is what makes you trustworthy.
The best promoted content wins
We apply tried and tested promotional strategies to put your content in the hands of the people that we know for a fact are interested in it.
This includes our ability to target ads to people on Facebook, anywhere in Australia, based on their property attributes.
The right calls-to-action in all the right places
Content created to gain trust, build your email list and convert prospects.
The content we create is search-friendly and designed to convert. We focus on key phrases to keep the content relevant and genuinely helpful to your visitors. Then we guide them through a series of key messages with attention-grabbing content that is easy to access.
Finally, we gain their trust with strong social proof before encouraging conversion with powerful calls to action.
Keep the conversation going with email
Despite what you might think, email is still the most preferred method of receiving marketing from a brand.
We’ll setup and configure a regular email marketing solution for your regular content so your subscribers never miss a thing.
Training & guidance to help you stand out
We’ll give you all of the tools you need to create marketing that your clients and prospects actually want. Instead of what many agents do, which is create marketing people tolerate from real estate professionals.
We’ll help you and your team map out your content marketing strategy, how to keep coming up with new ideas and help you execute a plan that will grow your business and inspire your audience.
We run internal workshops for small teams to large franchise group events as well as smaller strategy sessions with the key decision makers.
Content done for you
Don’t let your marketing get in the way of listing and selling (or managing) properties.
Many real estate websites have a blog but very few have consistent content. Even fewer have content that people want to subscribe to. That’s because you’re busy. We get it.
We’ll help you fill the gaps by creating, publishing and promoting your content.
Is your website helping or hurting?
Your listings and agent profiles don’t drive traffic. Helpful content that’s built for search does. Traffic drives awareness. Awareness builds an audience. Audience drives revenue. Repeat.
