Real Estate Content Marketing

Blog articles, annual reports, ebooks, website copy, agent and suburb profiles and so much more. Australia’s leading real estate brands and agents trust Stepps to create, publish and promote amazing content that gets noticed, subscribed to and shared online.

real estate content marketing

Your website is fire. Content is gasoline.

Start with a one-off piece, or an ongoing content publishing and promotion plan. Your choice.

Get Started

Or call us on 1300 139 891.

Great content drives traffic. Traffic builds brand awareness. Brand awareness builds trust. Trust builds relationships.

Up to 10 million Australians* Google real estate related questions on a monthly basis. Our content marketing solutions are focused on positioning you as their agent before they need one, and nurturing the relationship until they do.

It’s way more than just a real estate blog. Our real estate content marketing services are the perfect mix of your digital strategy and our proven process.

Most real estate content marketing services give you access to a library of generic pre-written articles that are being used by potentially hundreds of other businesses. Our content is written specifically for your business which makes it more authentic, more shareable, more interesting and more likely to drive traffic to your website.

* Google Keyword Planner, January 2020 – January 2021

Meet some of the real estate businesses like yours that are experiencing incredible results after outsourcing their content marketing to Stepps


“The one thing you want every day in real estate is listing leads. That’s what our new website provides.”

Chris Hanley (OAM)

Principal, First National Byron Bay


“We chose Stepps because they are, by far, doing more interesting things than anyone else.”

Leanne Pilkington

Managing Director, Laing+Simmons


“Stepps has provided a multifaceted marketing opportunity that has helped our agents grow their exposure.”

Karen Elliott - Place Real Estate

Karen Elliott

Director, Place Newmarket


“We’re only a couple of months in and we’re already seeing results, we’re already seeing lead generation.”

Manos Findikakis

Director/CEO, Eview Group


“Stepps have been great at integrating our website with our CRM and they’ve really taken it to a whole new level.”

Caitlin Ellis - Di Jones Real Estate

Caitlin Ellis

Systems Manager, Di Jones


“What Stepps have done for my business is that I now get stopped regularly in the street by locals.”

Jason Boon - Richardson & Wrench Real Estate

Jason Boon

Director, Richardson & Wrench Potts Point

Other Companies We Help With Content Marketing

Mark Hay Realty Group

Mark Hay Realty Group

Daphne Sauvage

Daphne Sauvage

Content Marketing - Google Rankings

Real answers to real questions

People come to the web to search for answers. Give them what they’re seeking.

We’ll help you find the questions that people in your community want answered and then we’ll craft content that is on message with your business goals. Our content development process ensures consistency in the way your brand is represented on the web.

Because consistency is what makes you trustworthy.

The best promoted content wins

We apply tried and tested promotional strategies to put your content in the hands of the people that we know for a fact are interested in it.

This includes our ability to target ads to people on Facebook, anywhere in Australia, based on their property attributes.

Facebook Advertising

“Our goal was to increase the number of conversations we have with homeowners in our local market. What quickly developed was a strategic partnership with Stepps that brought our vision to life - including the sale of $2.765 Million property from an article on our website. Stepps understand our business and we couldn’t be happier with our digital marketing results.”


The right calls-to-action in all the right places

Content created to gain trust, build your email list and convert prospects.

The content we create is search-friendly and designed to convert. We focus on key phrases to keep the content relevant and genuinely helpful to your visitors. Then we guide them through a series of key messages with attention-grabbing content that is easy to access.

Finally, we gain their trust with strong social proof before encouraging conversion with powerful calls to action.

Email Marketing

Keep the conversation going with email

Despite what you might think, email is still the most preferred method of receiving marketing from a brand.

We’ll setup and configure a regular email marketing solution for your regular content so your subscribers never miss a thing.

Training & guidance to help you stand out

We’ll give you all of the tools you need to create marketing that your clients and prospects actually want. Instead of what many agents do, which is create marketing people tolerate from real estate professionals. 

We’ll help you and your team map out your content marketing strategy, how to keep coming up with new ideas and help you execute a plan that will grow your business and inspire your audience.

We run internal workshops for small teams to large franchise group events as well as smaller strategy sessions with the key decision makers.

Marketing Training

“We were looking for a fresh approach to our digital marketing. Stepps was the only company who was able to offer us not only web development but content creation, promotion and a complete end-to-end solution for our digital marketing.”

Content Marketing Services

Content done for you

Don’t let your marketing get in the way of listing and selling (or managing) properties.

Many real estate websites have a blog but very few have consistent content. Even fewer have content that people want to subscribe to. That’s because you’re busy. We get it.

We’ll help you fill the gaps by creating, publishing and promoting your content.

Is your website helping or hurting?

Your listings and agent profiles don’t drive traffic. Helpful content that’s built for search does. Traffic drives awareness. Awareness builds an audience. Audience drives revenue. Repeat.

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