Every business owner wants to know “how can I get on the first page of Google”. It’s a valid question because SEO can make or break a business in the digital age. Each change Google makes to its algorithm has the potential to impact businesses far and wide and with its most recent changes, Google is certainly taking no prisoners.
Google recently made the announcement “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”
In simple terms – if your website is not mobile-friendly, your search ranking will suffer when these new changes take effect – no matter how well your site is ranking now. If you’ve been holding out from investing in a mobile-friendly site, you can no longer bury your head in the sand – the time has come to get your site optimised for mobile, or get punished by Google.
In the short video below, we’ll show you how to use Google’s free tool to test if your site has a mobile-friendly design, and we’ll explore a couple of other simple tools to help optimise your site for visitors on all devices.