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Get A Mobile-Friendly Real Estate Website Or Get Punished By Google

Every business owner wants to know “how can I get on the first page of Google”. It’s a valid question because SEO can make or break a business in the digital age. Each change Google makes to its algorithm has the potential to impact businesses far and wide and with its most recent changes, Google is certainly taking no prisoners.

Google recently made the announcement “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.

In simple terms – if your website is not mobile-friendly, your search ranking will suffer when these new changes take effect – no matter how well your site is ranking now. If you’ve been holding out from investing in a mobile-friendly site, you can no longer bury your head in the sand – the time has come to get your site optimised for mobile, or get punished by Google.

In the short video below, we’ll show you how to use Google’s free tool to test if your site has a mobile-friendly design, and we’ll explore a couple of other simple tools to help optimise your site for visitors on all devices.

Author: Josh Cobb

Phone Number: 0427 184 183

Email Address: josh@stepps.com.au

Stepps was founded by Josh Cobb in 2014. Josh has advised more than 100 brands since starting the company and hundreds of agents who have attended his workshops. He is the host of the popular Real Estate Pros podcast, oversees digital strategy for top performing real estate agents and teams, and travels the globe with several international speaking engagements each year.

Josh was named as a finalist in the REB Awards for Industry Thought Leader of The Year in 2017, 2018 and the winner of  Brisbane Young Entrepreneur of The Year 2017 – Marketing, PR & Events and a finalist for the same award in 2020.

In addition to web development and digital strategy consulting, the company also runs Stepps Media, a fast-growing education company that produces an iTunes top-ranked podcasttraining events, email and webinars.