Stop wasting your (and your client’s) money on social media.
Learn how to run PROFITABLE social media advertising for your business – without needing an agency or expensive third-party software.
Tickets are strictly limited for optimal learning. Book early to avoid missing out.
What’s included in the masterclass?
In our one-day Social Media Advertising Masterclass, we’ll show you, step-by-step, how to setup, manage, measure and optimise a highly profitable social media advertising plan. You’ll learn how some of Australia’s top agents and brands are generating tonnes of vendor leads and tens-of-millions of dollars in off-market sales each year with zero advertising on the major property portals.
In the morning, we’re going to drink some coffee, quickly go over some Facebook fundamentals and then jump straight into the most advanced advertising platform on the planet – Facebook Business Manager.
Not only will we cover all of the latest technical tools in Facebook and Instagram advertising, but we will go through a sales funnel and show you how to implement each and every one of these features in a meaningful way that’s proven to work.
Who are we?
We work with high-performing real estate agents and prominant agency brands – and we’ve been doing it for over 5 years. We only work in the real estate industry which means we know what works (and what doesn’t) when it comes to generating buyer and seller leads.
Our clients include some of the top individual agents and most notable agency brands in Australia and they trust us because we get real results.
Who’s it for?
If you are just starting out in Facebook Advertising, then this course is not for you.
But if you consider your knowledge in this space intermediate to advanced AND you are a marketing manager, office manager, sales PA, principal, agent or in-house digital marketing specialist, then this course is definitely for you.
This is an interactive course with live demonstrations and is limited to 25 people per city – guaranteeing a tightly focussed and effective learning format.
What our clients say about our Social Media Advertising Masterclass
“I was looking to ramp up our digital marketing & online footprint but unsure in which direction we should head. We can't recommend Josh and his Team at Stepps enough as they have helped to push our business to the next level.”Lindy Harris Principal, One Agency Lindy HarrisReal Estate Website Design by Stepps 55
“Whilst we were pretty good at Facebook advertising we really wanted to go to that next level and learn the absolute best ways to reach our exact targeted audience and go deeper into understanding interests, behaviours and converting all of this to increased traffic to our website for better quality leads. We also needed to understand the reporting side of Facebook ads in greater details. Stepps went through all of this with us and more. They make everything easy to understand and we have been able to implement great things into our business because of this education. ”Lauren King Marketing Manager, First National Byron BayReal Estate Website Design by Stepps 55
“Josh from Stepps visited us in our office and walked us through the process of using Facebook Ads to remarket and target specific audiences with our advertising. I found it an invaluable session and really has changed the way I run digital advertising. I now have a much better understanding of the world of Facebook advertising and can use the process with a lot more confidence.”Heather McKee Marketing Manager, King & HeathReal Estate Website Design by Stepps 55
“We brought in Stepps to learn more about how we could be effective when marketing on Facebook, not just for our agency, but for the benefit of each of our agents. Stepps broke down the back end of Facebook in layman's terms and showed us what we could be doing better to use Facebook to its full advantage. It was great to start to understand how Facebook's targeted marketing works and pass this on throughout our team to better our online presence.”Daniel Burrett General Manager, RE/MAX SuccessReal Estate Website Design by Stepps 55
In our 1-day Social Media Advertising Masterclass, we will cover:
1. Facebook Business Manager Setup & Website Integration
We’ll setup and optimise your Facebook Business Manager Account, including integration with your:
- Ad Account(s)
- Facebook Page(s)
- Instagram Account(s)
- Facebook Pixel
- Custom Audiences
2. Contact Management
We’ll look at your current CRM and email marketing processes. We’ll then categorise your contacts and upload your lists into your Facebook Business Manager account for highly targeted advertising campaigns.
3. Step-by-step ad creation
We’ll walk you through the steps for creating effective ads for property listings, vendor lead campaigns and ongoing re-targeting campaigns using your Facebook pixel. You’ll also receive an instructional video after our session on the exact process to follow.
4. Campaign Ideas
We’ll help you design, document and budget for a 12-month campaign plan covering:
- Property ads
- Vendor lead campaigns
- Investor/landlord lead generation
- Agent profile ads
These sessions ARE for real estate businesses, franchise groups and individual agents who:
- Are focused on fast-growth
- Are more focused on generating new business opportunities from social media as opposed to ‘vanity metrics’ such as Facebook Likes and Instagram followers
- Want to reduce their reliance on third-party software providers and/or the major property portals
- Want to reducing advertising costs
- Are focused on driving traffic back to their own website
- Are open to learning about the latest technology and digitial marketing strategies from a team of experts who do this every day with some of Australia’s best real estate brands and individual agents
These sessions are NOT for real estate businesses, franchise groups and individual agents who:
- Are laser focused on generating ‘vanity metrics’ such as Facebook Likes & Instagram followers
- Have no budget for social media
- Are happy to put up with the rising cost of subscriptions to software and third-party websites
- Are not prepared to roll up their sleeves and learn new ideas
- Think they have their social media sorted