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Are you the administrator of a Facebook Group? Or are you the member of multiple groups? People use Facebook Groups every day to stay in touch with family, collaborate on projects, plan trips and offer support to friends so Facebook have created a platform to make it easier. Or have they? You decide.

Facebook have just announced the launch of a new app on all devices, outside the main Facebook user experience called the Facebook Groups App.

You can still use Facebook Groups in the main Facebook app and on desktop however talk in social media marketing circles is that you may eventually be forced to use this app on your mobile for all Group activity on Facebook.

Here’s how it works (excerpt from Facebook’s official announcement):

When you open the app, you’ll see all your Facebook Groups in one place. Groups you use most frequently are at the top, and you can quickly move between each group.

The Facebook Groups App is available for download on all devices right here.

What do you think?

Is this going to make it easier for you to manage your Facebook Groups? Are you thinking of new and creative ways you could use the new Facebook Groups app? We’d love to hear your thoughts.

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