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discovery_of_the_weekRelationships are the foundation of real estate. Relationships are built upon conversation — active listening and honest feedback. Real estate is all about people and helping people reach their goals through building relationships. This week’s discovery helps you build relationships in real estate through video. Easily.

I hadn’t heard of BombBomb until meeting the founders of the company in July this year while attending Inman in San Fransisco, and you couldn’t find a more passionate team of professionals if you tried. With much talk about video in the real estate industry today, these guys make it easy and more effective than most other solutions I’ve seen. So what is BombBomb?

BombBomb is a complete email marketing platform.  They make it easy for you to send traditional emails and video emails to one person, to a segment of people or to everyone in your database and be able to track all your results.

You start by shooting video on your smartphone or any other camera-enabled device, instantly send video anywhere to anyone and it will play on any device. Because the analytics show you who has played a video, you can respond in real time once a client has opened and played your content. You can call when you’re top of mind — and know exactly when that happens.

Not every real estate professional is using video, but the successful ones are. If you are one of those people who are always looking for ways to add value to the client experience, technologies like BombBomb do just that.

Do you use video in your marketing mix?

Let us know in the comments below what you’re up to.

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