They’ve existed on third-party platforms for years, but instant property estimate generators are now making their way onto more and more real estate office websites as a powerful lead generation tool while educating real estate consumers on the factors that may determine the value of their property at any given time.
What is an Instant Property Estimate?
A property estimate is an automated web API that uses information about the location, size and features of a property, as well as recent local comparable sales, to provide homeowners with an estimated value. And it’s one of the most requested new features from our website clients.
Sydney based agency Warwick Williams Real Estate showcase this feature the moment a user lands on their home page.
Utilising the Domain API, home sellers can obtain an instant property estimate, based on real-time data along with an in-depth overview of comparable sales, suburb demographics, market performance and more.
The call-to-action is also strategically placed throughout the website to capture leads…
If you’re thinking “Those property estimate generators are so inaccurate. I’d never put that on my website.”, you’re not alone. Many real estate businesses think the same way.
But here’s the thing… they have existed on other websites for many years for the purpose of lead generation. And homeowners are using them – a lot.
By putting this experience on your own website, you are not just attracting lots more curious home sellers but you are also getting an opportunity to educate homeowners on the benefits and accuracy of an agent appraisal over a computer-generated estimate – an opportunity you do not get with all of the home sellers going to those other websites – providing more leads to your agents.
Here are a few more examples:
Real estate websites are no longer the static online brochures they once were. By putting the user in full control of the experience, conversion rates on your website will most certainly increase. Static pages with a simple web form asking people to provide their information, and then wait for someone to contact them, will no longer cut it in the future.
Sellers and buyers alike are craving more personalisation, more exclusivity and more privacy than ever before – something that only your website can deliver over all other platforms on the web. Great digital marketing starts and ends with a great website and it could be the difference between winning or losing your next listing.
Like the real estate websites shown in this article?
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