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Artificial intelligence (AI) is rapidly becoming an important tool for real estate agents looking to improve their business and better serve their clients.

From automating repetitive tasks to providing valuable insights, AI can help agents work more efficiently and effectively. One example of a new AI-powered tool that real estate agents can use is ChatGPT, a large language model developed by OpenAI which has attracted a potential $10bn investment from Microsoft.

How does ChatGPT work?

ChatGPT is a computer program that can generate text that sounds like a human wrote it. It does this by looking at a lot of text written by humans and figuring out patterns in the language. When you give it a prompt, like a question, it will try to use the patterns it learned to write a response that makes sense.

ChatGPT can be used to create personalised content for real estate agents. For example:

Property Descriptions:

Suburb profiles:

ChatGPT can also help you craft ideas like blog post titles or email subject lines for your marketing campaigns.

Not happy with the examples you get back? Just ask ChatGPT to give you some more alternatives…

Here are some additional practical examples of how real estate agents can use Chat GPT:

  • SEO Optimisation: ChatGPT can be used to generate meta tags, titles, and descriptions for real estate websites that can help to improve their visibility on search engines. It can also be used to generate keyword-rich content that can help to increase the website’s ranking on search engines and drive more traffic to the website. i.e. “Give me 20 longtail keywords for real estate sales in Adelaide”
  • Blog Posts: ChatGPT can be used to generate blog posts on various topics related to real estate. This can help to increase the website’s visibility on search engines, provide valuable information to clients, and position the agent as a thought leader in the industry.
  • Property Descriptions: ChatGPT can be trained on a dataset of property descriptions and can then be used to generate unique and compelling descriptions for new properties. This can save agents time and effort and help make the properties more attractive to potential buyers.
  • Email Subject Lines: ChatGPT can be trained on a dataset of email subject lines and then be used to generate catchy and effective subject lines for marketing emails. This can help to increase the open rates of emails and can also help to make the emails more effective.
  • Article Headlines: ChatGPT can be used to generate headlines for articles related to real estate. This can help to make the articles more engaging and can also help to increase their visibility on social media and search engines.
  • Social Media Posts: ChatGPT can generate social media posts for real estate agents. This can help to increase engagement and can also help to attract new clients.

ChatGPT can also be used for more technical applications such as:

Writing code for your website:

Generating lists, quickly:

A warning…

You should not consider ChatGPT as a ‘copy and paste’ exercise. If every agent starts using ChatGPT (and many will), you can imagine the amount of same-same copy that will be circling your marketplace. In an industry that copies each other a lot, plus or minus 10%, ChatGPT should be used to give you ideas and a starting point to build on.

Plus, if you’re planning on writing blog articles, note that Google doesn’t like AI-generated content, and it could significantly hurt your rankings on Google (big time) by simply copying/pasting articles that ChatGPT or other AI tools have generated.  ChatGPT can and should act as a preliminary tool to develop ideas faster and more efficiently while also helping you realise your final outcome with a more directed approach.

It’s only a matter of time before AI content tokenisation/fingerprinting will occur, either by the tech sector’s self-regulation OR government intervention. OpenAI themselves (the creators of ChatGPT) has already started the work on this -> https://techcrunch.com/2022…. Perhaps this might also result in Google search results making it clear to readers that content has been flagged as “AI generated” – which many have suggested could occur. If this was to occur, one must wonder which search result a human person would be more likely to click on – the one marked as “AI generated” or “created by a human”.

In conclusion…

AI is becoming an increasingly important tool for real estate agents. The only thing we all have in common is time. We all have the same amount of it each day. Tools like ChatGPT can make one far more efficient with their time and give you and your team more time to execute more revenue-producing activities.

By automating repetitive tasks, providing valuable insights, and generating personalised content, AI can help agents to work more efficiently and effectively. As technology continues to advance, we can expect to see more and more real estate agents using AI to improve their business and better serve their clients.

Moving forward, we should also expect to see ChatGPT integrated into the tools we use daily in real estate, including your CRM, SMS, email, website and more. But for now, head over to https://chat.openai.com/ and have some fun.

Do you have a real estate-related use case for ChatGPT that isn’t listed here? Add it to the comments below.

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