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Instagram Video Ads Go Live

After much speculation, Instagram, owned by Facebook, have launched video ads on their platform. 

Starting with brands Disney, Activision, Lancome and Banana Republic, 15 second video ads will start rolling out on the network over the coming weeks. Instagram has grown fast in popularity with now 1.6m active Australian users.

Just like its big brother Facebook did with their advertising network roll-out, Instagram are taking the same methodical approach to advertising saying;

“Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favourite brands.”

According to AdWeek, there are fairly limited options being made available early on for brands in relation to targeting. Advertising on Instagram is not currently available for small brands at this stage.

Keen to know what works for businesses on Instagram? Here’s 26 tips from the team at Social Media Examiner.

Author: Josh Cobb

Phone Number: 0427 184 183

Email Address: josh@stepps.com.au

Stepps was founded by Josh Cobb in 2014. Josh has advised more than 100 brands since starting the company and hundreds of agents who have attended his workshops. He is the host of the popular Real Estate Pros podcast, oversees digital strategy for top performing real estate agents and teams, and travels the globe with several international speaking engagements each year.

Josh was named as a finalist in the REB Awards for Industry Thought Leader of The Year in 2017, 2018 and the winner of  Brisbane Young Entrepreneur of The Year 2017 – Marketing, PR & Events and a finalist for the same award in 2020.

In addition to web development and digital strategy consulting, the company also runs Stepps Media, a fast-growing education company that produces an iTunes top-ranked podcasttraining events, email and webinars.