REA Group has announced that realestate.com.au is now live on ChatGPT, and they now have a new “Date published” feature on listing pages. Both announcements leaned heavily on the same narrative: AI search is changing everything, and REA is leading the…
For decades, property portals in Australia have followed the same playbook: aggregate listings, maximise website traffic, and sell that traffic back to agents (and their clients). Many have tried to compete by building essentially the same model. We believe we’ve…
Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts (which covers 40% of all email users in Australia and remains the most popular email platform in the world). Initially announced in…
A significant change is on the horizon with Google’s recent announcement to phase out third-party cookies in Chrome, the world’s most popular browser. With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when…
Google has recently confirmed that a business’s operating hours are now a crucial factor in determining its visibility in local search results. This change, noticed after the November 2023 core update to Google’s algorithm, means that agencies open on Saturdays…
In a landscape where the stakes are high and customer demands are ever-evolving, it’s essential for businesses to continually adapt and innovate. This notion rings especially true in the real estate industry, where the balance between timeless expertise and modern…
The dreaded spam folder is where, sadly, a lot of real estate agents’ emails end up. It happens for many reasons… bad sender reputation, dirty email list (high bounce rate), poor domain name configuration, and many others. In an ongoing…
ChatGPT’s advanced, yet user-friendly, AI capabilities have led to its massive popularity. Despite its abilities, its assistance has been limited to text — but that is all about to change. Haven’t heard of ChatGPT before? Check out this article. Introducing…
Every real estate business knows that educating consumers is an important part of establishing trust with clients and prospects alike. Very few, however, have committed to publishing high-quality, hyper-local and informative content on a consistent basis. This is where Harris…
When it comes to business, change can be daunting, especially for those that have been operating for decades. It’s easy to get caught up in the familiar and stick to the tried-and-true approach, especially when it seems to be working…
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