Real estate agents are among the hardest-working professionals out there, despite what some in the public might think. The hours are brutal, the pace never lets up, and the craft – reading people, reading a market, holding a deal together…
For years, winning listings, building market share and finding buyers in this industry meant one thing: pay the major portals more. More subscriptions. More upgrades. More premium placements. More add-on products. The annual conversation in most agencies wasn’t whether to…
Here is a rule worth pinning to the wall before you spend another dollar on AI in your business: the best AI is the AI your consumers don’t see. I know that sounds counterintuitive. Every vendor at every conference is showing…
REA Group has launched an AI-powered Buyer Impact Model showing that 9 in 10 sold homes had buyer engagement on realestate.com.au before sale. The model analyses 25 behavioural signals, was validated by Deloitte, and has been framed as the first…
AI search is no doubt a big part of how people find information now. ChatGPT, Claude, Gemini and Perplexity are being used to ask questions, compare options and research businesses – including real estate agents, suburbs, market conditions and property…
Australia has a productivity problem. But the data doesn’t tell the full story. The real issue is closer to home – and it’s costing our industry more than we realise. Australia’s productivity has gone nowhere for six years. According to…
Let me guess… You’ve had a phone call recently, or maybe a marketing email with a lot of bold text, or maybe you’ve had someone at a real estate conference telling you, “Google is dead. Everyone’s using ChatGPT now”. And…
There’s a feeling in real estate right now that’s hard to articulate but easy to recognise. The technology announcements are relentless. AI is supposedly changing everything. The portals are launching new features. ChatGPT integrations are being announced. Every conference has…
REA Group has announced that realestate.com.au is now live on ChatGPT, and they now have a new “Date published” feature on listing pages. Both announcements leaned heavily on the same narrative: AI search is changing everything, and REA is leading the…
“Who are the best real estate agents in [suburb]?” For years, that question went into Google. Sellers would scroll the results, check a few websites, read reviews, and make a shortlist. Now there’s another way. A seller could ask ChatGPT,…
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