“I love down markets.” These were the words used by one of Australia’s top agents in a meeting we had recently. Not because they’re contrarian. Not because they enjoy watching others struggle. But because, as they explained, “that’s when agents…
I had a conversation last week with a real estate business owner who was thrilled about their new social media advertising platform. “It’s completely AI-powered,” they told me, showing me the brochure with pride. The bold headline promised “AI-Powered Campaign…
For real estate groups managing multiple offices across different locations, website strategy and forward planning have become increasingly complex. Whether you’re a group with five offices in the same city or a franchise with hundreds of offices around the country,…
Before we talk about Google AI Overviews, let’s establish something fundamental: Google is likely your biggest source of new business that doesn’t come from your existing database or word-of-mouth. You probably just aren’t seeing it because your website provider isn’t measuring…
Every real estate agent knows where buyers and sellers make their final decision: at the appraisal appointment or at the open home. But where does their journey actually begin? More importantly, could you be there when it does? The answer…
With AI tools like ChatGPT becoming more popular, many real estate professionals are wondering how this affects their digital marketing strategy. New research tracking millions of users provides some surprising insights. Here’s what the data reveals about how people actually…
Right, let’s cut through the noise. Every week, there’s a new platform that’s going to “revolutionise” real estate. Some agent at a conference claims they’re getting three listings a week from TikTok. Another swears by Instagram Reels. Meanwhile, you’re spreading…
While you were busy showing properties and negotiating contracts last week, something interesting happened in Silicon Valley. OpenAI launched GPT-5. The highly anticipated update to ChatGPT that was supposed to change everything. After two years of development and billions in…
In 11 years of publishing weekly articles, I’ve only twice received the kind of response that flooded my inbox last week. Not just engagement – but visceral, frustrated agreement from hundreds of people all saying the same thing: “This is…
One of the highest-grossing agents in the country once told me, “Real estate is not that complicated, Josh. We just open doors for people.” He’s right. Yet somehow, we’re making it incredibly complicated. Let me tell you about the agent…
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