Remember when “We’re on Facebook!” was a selling point? Then every business had a Facebook page, and it became meaningless. The same thing is happening with AI right now. Every second real estate website boasts about their “AI-powered” this or…
What if AI companies were secretly copying all your property listings, market reports, and local expertise without sending a single buyer or seller to your website? For many real estate professionals, this is already happening. But last week, something massive…
For the 12 months from June 2024 to June 2025, we tracked every single seller lead from 100 of Australia’s fastest-growing real estate agencies – a subset of our website clients, giving us unique access to comprehensive lead source data….
A conversation I had with some of Australia’s most respected real estate business leaders this week painted a sobering picture of where our industry is heading. They walked me through their tech stacks and emerging software they are curious about…
G’day, A client called me this week, fresh from a real estate conference, completely rattled. “Josh, this speaker just told us Google is dead. Everyone’s using AI search now. ChatGPT, Gemini, Claude – that’s where all our sellers are finding…
The debate I just witnessed on this recent episode of The Diary of a CEO podcast left me with a single, urgent thought: the real estate industry needs to have this conversation right now. Not next year. Not when “things…
What if there was a way to intercept potential sellers before they ever reach realestate.com.au or Domain? A way to position your agency as the authority right when someone is typing “who are the best real estate agents in [suburb]”?…
According to Adobe’s 2023 State of Work Report, 68% of employees struggle to work effectively across too many applications and platforms, while 70% don’t believe their leadership provides the right technologies to be effective in their day-to-day work. For marketing…
For decades, property portals in Australia have followed the same playbook: aggregate listings, maximise website traffic, and sell that traffic back to agents (and their clients). Many have tried to compete by building essentially the same model. We believe we’ve…
Forget everything you’ve heard about social media being bad for kids. TikTok is on a completely different level, and here’s the truth that no one’s talking about: they knew it all along. This isn’t a vague “social media is bad…
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