Real estate agents are among the hardest-working professionals out there, despite what some in the public might think. The hours are brutal, the pace never lets up, and the craft – reading people, reading a market, holding a deal together…
For years, winning listings, building market share and finding buyers in this industry meant one thing: pay the major portals more. More subscriptions. More upgrades. More premium placements. More add-on products. The annual conversation in most agencies wasn’t whether to…
Here is a rule worth pinning to the wall before you spend another dollar on AI in your business: the best AI is the AI your consumers don’t see. I know that sounds counterintuitive. Every vendor at every conference is showing…
AI search is no doubt a big part of how people find information now. ChatGPT, Claude, Gemini and Perplexity are being used to ask questions, compare options and research businesses – including real estate agents, suburbs, market conditions and property…
Let me guess… You’ve had a phone call recently, or maybe a marketing email with a lot of bold text, or maybe you’ve had someone at a real estate conference telling you, “Google is dead. Everyone’s using ChatGPT now”. And…
REA Group has announced that realestate.com.au is now live on ChatGPT, and they now have a new “Date published” feature on listing pages. Both announcements leaned heavily on the same narrative: AI search is changing everything, and REA is leading the…
Our family recently moved to Samford Valley. If you don’t know it, it’s one of those pockets of South East Queensland that feels like you’ve left the city entirely – leafy, semi-rural, acreage properties, kids on bikes – even though…
“Who are the best real estate agents in [suburb]?” For years, that question went into Google. Sellers would scroll the results, check a few websites, read reviews, and make a shortlist. Now there’s another way. A seller could ask ChatGPT,…
I had a conversation last week with a real estate business owner who was thrilled about their new social media advertising platform. “It’s completely AI-powered,” they told me, showing me the brochure with pride. The bold headline promised “AI-Powered Campaign…
With AI tools like ChatGPT becoming more popular, many real estate professionals are wondering how this affects their digital marketing strategy. New research tracking millions of users provides some surprising insights. Here’s what the data reveals about how people actually…
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