What if AI companies were secretly copying all your property listings, market reports, and local expertise without sending a single buyer or seller to your website? For many real estate professionals, this is already happening. But last week, something massive…
For the 12 months from June 2024 to June 2025, we tracked every single seller lead from 100 of Australia’s fastest-growing real estate agencies – a subset of our website clients, giving us unique access to comprehensive lead source data….
Picture this. In America right now, Compass – one of the biggest real estate companies in the US – is taking Zillow to court. Their complaint? Zillow’s trying to ban properties from their platform if agents dare to market them…
A conversation I had with some of Australia’s most respected real estate business leaders this week painted a sobering picture of where our industry is heading. They walked me through their tech stacks and emerging software they are curious about…
G’day, A client called me this week, fresh from a real estate conference, completely rattled. “Josh, this speaker just told us Google is dead. Everyone’s using AI search now. ChatGPT, Gemini, Claude – that’s where all our sellers are finding…
The debate I just witnessed on this recent episode of The Diary of a CEO podcast left me with a single, urgent thought: the real estate industry needs to have this conversation right now. Not next year. Not when “things…
The major property portals have hit a ceiling. With direct traffic and organic search already maximised at over 90% of their visitors, they’re looking for the next growth frontier – and they’ve found it in social media. Currently representing less…
For years, the real estate industry has placed enormous emphasis on curating perfect review profiles across industry-specific platforms like RateMyAgent and realestate.com.au. Whilst these platforms remain important industry standards, recent consumer behaviour trends reveal a significant shift that should prompt…
Digital advertising in Australia has reached unprecedented levels, with the IAB Australia Online Advertising Expenditure Report showing that the Australian internet advertising market increased 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024. The real estate sector in particular…
According to the latest Macquarie Bank Real Estate Benchmarking Report, the real estate industry faces a mixed picture. While agencies have experienced a surge in revenues – with FY2024 sales being approximately 20% higher than the previous year – profit…
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