How do buyers and renters here in Australia look for property? Which websites do they go to? Or, more importantly, which websites don’t they go to? The answer to these questions and tips for driving new business opportunities are the…
Have you ever looked at your competitor’s social media channels and thought, “Wow! They’re killing it. We really need to get better at social media”. Or on the contrary, have you thought to yourself, “We get way more engagement than…
Let’s face it: as a real estate agent, you can target almost any buyer or vendor segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads…
So you’ve taken the leap and embraced the fact that Facebook, and all other social networks currently dominating the digital space, are pay-to-play. In your case, maybe ‘taken the leap’ translates to boosting a handful of posts living on your…
There’s no denying it – Facebook is a powerful advertising tool for real estate. In the olden days, you had to pay thousands to media companies to reach their audience. Now, with Facebook’s advertising capabilities, you can promote your listings…
There are so many different ways to go about marketing your real estate business that it can be quite overwhelming to think about all the possibilities and the work required to maintain each active content outlet. If you’re married to…
Are you familiar with the Facebook Business Manager? Do you want to keep your Facebook accounts more secure? Whether you oversee one or many Facebook pages, Facebook Business Manager puts everything you need in one central place. In this article…
If you know me, you’re probably familiar with a popular phrase in digital marketing circles that I’ve become quite fond of and use time and time again: “Don’t build your house on rented land.” How’s that for a real estate…
Let’s take a trip back in time to 2004. It was a Leap Year to start, and for all intents and purposes, the year Facebook was introduced to the public at roughly 8 features strong. No Business Pages, no private…
What would you do if Facebook no longer existed? How would it impact your ability to market yourself or your business? Well, the social media giant is in big trouble this week after a number of data breach allegations, with…
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