Back in the ’90s, we only had 8 channels to market our real estate businesses on: Events Direct Fax Direct Mail Telephone TV Radio Print Display advertising That was it! No Facebook. No ratemyagent.com.au. Today, there are thousands of marketing…
Through the years working in digital marketing, we’ve tried and tested a lot of tools. Some bad, some good and a very few extraordinary. I’ll focus on the latter group today and hope this essential selection will help you do…
The common goal all real estate agents and business owners share is the desire to generate more seller and buyer leads. But with the growing number of lead referral platforms, increasing subscriptions and more recently the approach by the major…
Australian brands spent $9bn dollars on digital advertising in 2019. Yes… you read that right… $9bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent years,…
Marketing online is harder (and more expensive) than it’s ever been. Advertising costs are only going up, reach is constantly declining and the competition for attention has reached a point where real estate agents are resorting to all sorts of…
Duplicate content is the technical term for it – content that appears on the internet in more than one place. When there are multiple pieces of the same (or very similar) content in more than one location on the internet,…
The pathway home sellers take to select an agent has dramatically changed and evolved since the 1980/90s. In the olden days, consumers only had the newspaper, radio and TV to rely on for information. Today, before buying anything, people want…
The Facebook merge has started. The social media giant’s move to integrate its trifecta of apps — Facebook, WhatsApp, and Instagram — is beginning with its rebranding in Google Play and Apple’s app store. The new app names? “Instagram from…
Yes, it looks like Instagram has pulled a veil over the number of likes your content gets — at least for followers. Earlier this year, the social media company rolled out the beta feature in Australia, among a select number of…
How important are online reviews? More than 80% of people trust them, according to BrightLocal research. Another study by Jay Baer and co-author Daniel Lemin, in their book Hug Your Haters, found that online reviews rank second—behind only friend and…
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