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If you follow digital marketing trends, you’re probably familiar with a popular mantra that is used time and time again by the worlds most effective digital marketers: “Don’t build your house on rented land.” How’s that for a real estate…
Just last week, Facebook released a new privacy feature called Off-Facebook Activity. The tool lets Facebook users see and control data that apps and websites share with the platform and keep a record of the kind of information third-party apps can…
The amount of information available to real estate professionals today about their competitors, community, clients and prospects is staggering. Just like RP Data, PriceFinder and others who provide real estate data, Facebook affords you access to personal data that can dramatically move…
We get asked almost daily, “What is the best real estate CRM”? My response? The best CRM is the one that you use. CRM stands for Client (or Contact/Customer) Relationship Management, but it’s mystifying just how few real estate…
Back in the ’90s, we only had 8 channels to market our real estate businesses on: Events Direct Fax Direct Mail Telephone TV Radio Print Display advertising That was it! No Facebook. No ratemyagent.com.au. Today, there are thousands of marketing…
Through the years working in digital marketing, we’ve tried and tested a lot of tools. Some bad, some good and a very few extraordinary. I’ll focus on the latter group today and hope this essential selection will help you do…
The common goal all real estate agents and business owners share is the desire to generate more seller and buyer leads. But with the growing number of lead referral platforms, increasing subscriptions and more recently the approach by the major…
Australian brands spent $9bn dollars on digital advertising in 2019. Yes… you read that right… $9bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent years,…
Marketing online is harder (and more expensive) than it’s ever been. Advertising costs are only going up, reach is constantly declining and the competition for attention has reached a point where real estate agents are resorting to all sorts of…
Duplicate content is the technical term for it – content that appears on the internet in more than one place. When there are multiple pieces of the same (or very similar) content in more than one location on the internet,…
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