For years, winning listings, building market share and finding buyers in this industry meant one thing: pay the major portals more. More subscriptions. More upgrades. More premium placements. More add-on products. The annual conversation in most agencies wasn’t whether to…
Here is a rule worth pinning to the wall before you spend another dollar on AI in your business: the best AI is the AI your consumers don’t see. I know that sounds counterintuitive. Every vendor at every conference is showing…
REA Group has launched an AI-powered Buyer Impact Model showing that 9 in 10 sold homes had buyer engagement on realestate.com.au before sale. The model analyses 25 behavioural signals, was validated by Deloitte, and has been framed as the first…
Australia has a productivity problem. But the data doesn’t tell the full story. The real issue is closer to home – and it’s costing our industry more than we realise. Australia’s productivity has gone nowhere for six years. According to…
REA Group has announced that realestate.com.au is now live on ChatGPT, and they now have a new “Date published” feature on listing pages. Both announcements leaned heavily on the same narrative: AI search is changing everything, and REA is leading the…
“I love down markets.” These were the words used by one of Australia’s top agents in a meeting we had recently. Not because they’re contrarian. Not because they enjoy watching others struggle. But because, as they explained, “that’s when agents…
I had a conversation last week with a real estate business owner who was thrilled about their new social media advertising platform. “It’s completely AI-powered,” they told me, showing me the brochure with pride. The bold headline promised “AI-Powered Campaign…
Every real estate agent knows where buyers and sellers make their final decision: at the appraisal appointment or at the open home. But where does their journey actually begin? More importantly, could you be there when it does? The answer…
“Our social media ads for seller leads just aren’t performing like they used to.” It’s a statement we’ve heard from marketing managers and agency principals across Australia repeatedly over the past 12 months. The conversations are remarkably consistent: “We’re spending…
In 11 years of publishing weekly articles, I’ve only twice received the kind of response that flooded my inbox last week. Not just engagement – but visceral, frustrated agreement from hundreds of people all saying the same thing: “This is…
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