There are countless articles on the internet that can teach how to use specific social media platforms but very few discuss the strategic reasons why you should use or avoid particular platforms. So which platforms should you focus your efforts…
If your real estate agency uses Facebook and/or Instagram (let’s face it, who doesn’t!), you should undoubtedly be using Meta Business Manager (formerly Facebook Business Manager). As part of the Meta Business Suite, this essential tool centralises, organises, and secures…
TikTok, like other up-and-coming social media apps before it, has become the top mainstream app for social influencers. Many real estate agents are finding it to be a great platform for sharing new, captivating, and pertinent content with a wide…
ChatGPT’s advanced, yet user-friendly, AI capabilities have led to its massive popularity. Despite its abilities, its assistance has been limited to text — but that is all about to change. Haven’t heard of ChatGPT before? Check out this article. Introducing…
Facebook is expanding professional profiles globally, letting all users utilise features that were previously exclusive to business pages. This could be a great feature to consider as a real estate agent if you’ve been building your followers on a personal…
You might be wondering when’s the best time to post on Instagram to get the most engagement. We have some times and tips for you! Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best…
“The main thing you always want, every day, is listing leads.” – Chris Hanly OAM, First National Byron Bay Real estate agents are always looking for leads. And so they should be. However, many agents fail at lead generation because…
It doesn’t matter if it’s Facebook, Instagram, TikTok, LinkedIn or even Twitter… social media marketing just doesn’t work for most real estate agents. And no, it’s not because you don’t have enough followers, instead, it doesn’t work because you only…
Which real estate marketing or sales channel do you think has the highest return on investment? Email? Social media? Billboards? Letterbox drops? SEO? There are literally thousands of channels available to real estate agents today to market their brand, listings…
Most of us don’t even think about choosing a search engine to use. We simply just “Google it.” With over 85% market share, Google is the most popular search engine by far and for good reason. They have spent a…
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