Marketing online is harder (and more expensive) than it’s ever been. Advertising costs are only going up, reach is constantly declining and the competition for attention has reached a point where real estate agents are resorting to all sorts of…
Duplicate content is the technical term for it – content that appears on the internet in more than one place. When there are multiple pieces of the same (or very similar) content in more than one location on the internet,…
The pathway home sellers take to select an agent has dramatically changed and evolved since the 1980/90s. In the olden days, consumers only had the newspaper, radio and TV to rely on for information. Today, before buying anything, people want…
The Facebook merge has started. The social media giant’s move to integrate its trifecta of apps — Facebook, WhatsApp, and Instagram — is beginning with its rebranding in Google Play and Apple’s app store. The new app names? “Instagram from…
Yes, it looks like Instagram has pulled a veil over the number of likes your content gets — at least for followers. Earlier this year, the social media company rolled out the beta feature in Australia, among a select number of…
Anyone under the age of about 25 would likely be confused when someone mumbles the words ‘MSN Messenger’. But for those of you of a similar age to myself, it likely conjures up feelings of nostalgia – late nights talking…
I’ve spent the better part of the last five years telling any real estate business owner or agent who would listen that marketing isn’t really that complicated. We’re very fortunate to, publicly and privately, work with some of Australia’s leading…
As 2019 gets into full swing, digital marketing in real estate is witnessing a dramatic shift. There was a time when you could have got away with doing things the same old way you’ve always done them, but that time…
Do you remember a time when the only way to market your real estate services or your listings was by telephone, the newspaper, direct mail, or even fax machines? If you do chances are you’ve been around the real estate…
Business is returning to (somewhat) normal for real estate in some markets throughout Australia and real estate businesses are starting to invest in their marketing, branding and digital strategies again. And just like during pre-COVID times, many are…
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