“I love down markets.” These were the words used by one of Australia’s top agents in a meeting we had recently. Not because they’re contrarian. Not because they enjoy watching others struggle. But because, as they explained, “that’s when agents…
I had a conversation last week with a real estate business owner who was thrilled about their new social media advertising platform. “It’s completely AI-powered,” they told me, showing me the brochure with pride. The bold headline promised “AI-Powered Campaign…
The debate I just witnessed on this recent episode of The Diary of a CEO podcast left me with a single, urgent thought: the real estate industry needs to have this conversation right now. Not next year. Not when “things…
For years, the real estate industry has placed enormous emphasis on curating perfect review profiles across industry-specific platforms like RateMyAgent and realestate.com.au. Whilst these platforms remain important industry standards, recent consumer behaviour trends reveal a significant shift that should prompt…
Digital advertising in Australia has reached unprecedented levels, with the IAB Australia Online Advertising Expenditure Report showing that the Australian internet advertising market increased 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024. The real estate sector in particular…
According to Adobe’s 2023 State of Work Report, 68% of employees struggle to work effectively across too many applications and platforms, while 70% don’t believe their leadership provides the right technologies to be effective in their day-to-day work. For marketing…
Forget everything you’ve heard about social media being bad for kids. TikTok is on a completely different level, and here’s the truth that no one’s talking about: they knew it all along. This isn’t a vague “social media is bad…
Recent research indicates a significant shift in internet search behaviour among Generation Z. While some real estate marketers and coaches suggest focusing solely on social media, the data presents a nuanced picture, especially for service-based industries like real estate in…
We recently published this article to help you “Create Real Estate Market Reports In Seconds Using ChatGPT”. Now we’re going to take this a step further and show how you (or your team) can create an infinite number of AI-generated…
Earlier this week, while facilitating our Digital + AI Marketing Masterclass, a question sparked a lively debate: “Will AI really replace real estate agents?” As discussions unfolded, most attendees believed AI could never fully replace agents, while a few thought…
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