Earlier this week, while facilitating our Digital + AI Marketing Masterclass, a question sparked a lively debate: “Will AI really replace real estate agents?” As discussions unfolded, most attendees believed AI could never fully replace agents, while a few thought…
Australia’s current privacy act is thirty-six years old, to be exact. While the act has served our country well, it is no longer fit for purpose in the complicated world we live in. It’s about to get a big upgrade,…
In real estate, we’ve got a big problem, and it’s costing us millions. We’re great at chasing leads, but when it comes to sealing the deal? Not so much. Here’s the ugly truth: our industry is dropping the ball big…
The question that divided the real estate industry for a decade finally has its answer. And it’s not what the major portals want you to know. For years, social media was dismissed as merely a “brand awareness” channel. Agents would…
A significant change is on the horizon with Google’s recent announcement to phase out third-party cookies in Chrome, the world’s most popular browser. With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when…
Traditionally seen as playing second fiddle to major property portals in terms of ad spend, social media’s role in real estate marketing is rapidly transforming. Recent data illustrates just how many enquiries and open home attendances can be attributed directly…
When it comes to lead generation in the real estate industry, one size definitely does not fit all. Often, property management teams are saddled with strategies that are better suited for the sales department, failing to recognise the distinctive requirements…
In an industry where word-of-mouth and traditional advertising channels have long been the bedrock of lead generation, a divisive narrative exists about social media. There’s a persisting belief, especially among some seasoned agents, that social media is merely a playground…
Real estate is a visual industry. Even if they aren’t thinking of buying or selling, Australians love looking at property. We talk about it at BBQs and the school pick-up, sporting events or in passing by. In the marketing departments…
In the digital realm of real estate marketing, one term should be at the forefront of every estate agent’s mind: scrutiny. As businesses, we’re constantly bombarded with data and numbers to woo us into different marketing avenues. REA is a…
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