In today’s digital age, Australian real estate agents are frequently met with impressive promises of reach and impressions by software providers, ratings and review websites, marketing companies and our major portals. At every corner, these providers flash alluring metrics –…
There are countless articles on the internet that can teach how to use specific social media platforms but very few discuss the strategic reasons why you should use or avoid particular platforms. So which platforms should you focus your efforts…
According to the New York Times, Google has 160 engineers working on an initiative called Project Magi after learning that smartphone maker Samsung was considering replacing Google search with Microsoft Bing as the default search engine on its handsets. The…
If your real estate agency uses Facebook and/or Instagram (let’s face it, who doesn’t!), you should undoubtedly be using Meta Business Manager (formerly Facebook Business Manager). As part of the Meta Business Suite, this essential tool centralises, organises, and secures…
TikTok, like other up-and-coming social media apps before it, has become the top mainstream app for social influencers. Many real estate agents are finding it to be a great platform for sharing new, captivating, and pertinent content with a wide…
OPINION If you’re thinking, “Those property estimate generators are so inaccurate.”, you’re not alone. Most real estate agents think the same way. They have existed for years, and homeowners are using them – a lot. Realestate.com.au’s recent campaign push for…
The internet is littered with real estate websites that: Look the same Don’t attract many visitors or, worse, deter people away Don’t generate any enquiry whatsoever (or leads are going to an inbox that nobody is monitoring) Include all of…
Facebook is expanding professional profiles globally, letting all users utilise features that were previously exclusive to business pages. This could be a great feature to consider as a real estate agent if you’ve been building your followers on a personal…
Which real estate marketing or sales channel do you think has the highest return on investment? Email? Social media? Billboards? Letterbox drops? SEO? There are literally thousands of channels available to real estate agents today to market their brand, listings…
Most of us don’t even think about choosing a search engine to use. We simply just “Google it.” With over 85% market share, Google is the most popular search engine by far and for good reason. They have spent a…
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