According to the latest Macquarie Bank Real Estate Benchmarking Report, the real estate industry faces a mixed picture. While agencies have experienced a surge in revenues – with FY2024 sales being approximately 20% higher than the previous year – profit…
You’re running an open home, but nobody shows up. Would your first response be to: Rearrange the furniture? Repaint the walls? Change the layout of the kitchen? Of course not. You’d focus on your marketing strategy to get people through…
Social media has been sold as the ultimate engagement tool for businesses, a place to connect with audiences through likes, comments, and shares. But are we chasing the wrong goals? While these metrics may feel like wins, they don’t pay…
According to Adobe’s 2023 State of Work Report, 68% of employees struggle to work effectively across too many applications and platforms, while 70% don’t believe their leadership provides the right technologies to be effective in their day-to-day work. For marketing…
“The main thing you always want, every day, is listing leads.” This sage advice from Chris Hanly (OAM) of First National Byron Bay encapsulates what every real estate agent in Australia should be focusing on. But here’s the kicker: it’s…
Marketing in real estate is often dismissed as a necessary evil—a relentless cost that gnaws away at profits, particularly when market conditions tighten. But what if we could flip this outdated paradigm on its head? What if your marketing department…
Real estate professionals find themselves at a critical juncture. The imminent changes to Australia’s privacy laws and global shifts in data handling practices are set to alter how businesses fundamentally interact with and use customer information. First-party data is at…
In a surprising turn of events, Google has just announced it will not phase out third-party cookies in Chrome as planned. This decision marks a significant shift from the strategy we reported earlier this year, where we discussed the impending…
How long does it take your team to respond to someone who has requested an appraisal of their property? If you can say that it takes less than three days, you’re outperforming the industry average. Congratulations! That’s right. The industry…
ChatGPT kicked off the AI chatbot race but Meta is determined to win it. In mid-April 2024, Meta launched Meta AI into the search box of Instagram, Facebook, WhatsApp, and Messenger. It’s also now appearing directly in your Facebook feed….
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