In real estate, we’ve got a big problem, and it’s costing us millions. We’re great at chasing leads, but when it comes to sealing the deal? Not so much. Here’s the ugly truth: our industry is dropping the ball big…
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Our industry’s relationship with online property portals stems way back to 1995 when a little website called realestate.com.au came along. It wasn’t pretty at the time (check out the image below) and comments echoed the halls of conferences and office…
Traditionally seen as playing second fiddle to major property portals in terms of ad spend, social media’s role in real estate marketing is rapidly transforming. Recent data illustrates just how many enquiries and open home attendances can be attributed directly…
The real estate industry has spent millions building the perfect email ecosystem. CRM platforms promise seamless lead nurturing. Automated response systems fire off instant replies. Email marketing tools boast sophisticated segmentation and drip campaigns. Meanwhile, something interesting is happening in…
In an industry where word-of-mouth and traditional advertising channels have long been the bedrock of lead generation, a divisive narrative exists about social media. There’s a persisting belief, especially among some seasoned agents, that social media is merely a playground…
In the digital realm of real estate marketing, one term should be at the forefront of every estate agent’s mind: scrutiny. As businesses, we’re constantly bombarded with data and numbers to woo us into different marketing avenues. REA is a…
Australian brands spent $13bn dollars on digital advertising in 2021. Yes… you read that right… $13bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent years,…
In the early 1990s, marketing and advertising in real estate looked very different than it does today. No online property portals. No Facebook. No ratings and reviews websites. Agents used mainly offline channels to market their properties and services to…
Is your digital marketing profitable or wasteful? I recently caught up with the team over at Openn Negotiation to discuss: 3 easy ways to optimise your website for lead generation How you can beat your competition on Google rankings The number…
Google is, for many homeowners, still the first place they go when they’re ready to start talking to real estate agents about selling their home. Depending on your location, this could mean potentially thousands of homeowners are using Google each…
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