For years, the real estate industry has placed enormous emphasis on curating perfect review profiles across industry-specific platforms like RateMyAgent and realestate.com.au. Whilst these platforms remain important industry standards, recent consumer behaviour trends reveal a significant shift that should prompt…
Digital advertising in Australia has reached unprecedented levels, with the IAB Australia Online Advertising Expenditure Report showing that the Australian internet advertising market increased 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024. The real estate sector in particular…
According to the latest Macquarie Bank Real Estate Benchmarking Report, the real estate industry faces a mixed picture. While agencies have experienced a surge in revenues – with FY2024 sales being approximately 20% higher than the previous year – profit…
According to Adobe’s 2023 State of Work Report, 68% of employees struggle to work effectively across too many applications and platforms, while 70% don’t believe their leadership provides the right technologies to be effective in their day-to-day work. For marketing…
For decades, property portals in Australia have followed the same playbook: aggregate listings, maximise website traffic, and sell that traffic back to agents (and their clients). Many have tried to compete by building essentially the same model. We believe we’ve…
In the Australian real estate landscape, a revelation is stirring. A sleeping giant is awakening, and it’s not a new portal or proptech solution—it’s you. It’s all of us. The truth is, collectively, real estate agencies are driving more unique…
Recent research indicates a significant shift in internet search behaviour among Generation Z. While some real estate marketers and coaches suggest focusing solely on social media, the data presents a nuanced picture, especially for service-based industries like real estate in…
Over the past 10 years, the word “best” has become increasingly prevalent in Google searches, reflecting a shift in user behaviour. Consumers are no longer just looking for options; they want the best option available. This trend is especially significant…
How long does it take your team to respond to someone who has requested an appraisal of their property? If you can say that it takes less than three days, you’re outperforming the industry average. Congratulations! That’s right. The industry…
Being the first point of contact for potential sellers isn’t just an advantage; it’s the game-changer that could define your career. The starting line for most property sellers isn’t where you might expect. It’s not the major portals nor a…
© 2026 Stepps Pty Ltd / Privacy Policy / Terms of Use / Level 5/14 Banfield Street, Chermside QLD 4032 | P: 1300 139 891 | Contact
