Real Estate Pros Podcast

What if the way we currently use social media in real estate was the only thing holding us back? Over the past decade, we’ve watched the real estate industry adopt social media marketing in a big way. But, many are reporting…

“Whoever gets to scale with data centric businesses has a natural advantage – a monopolistic tendency.” These are the words of Adrian Turner of the CSIRO in a recent documentary on the ABC titled ‘The AI Race’ – where business…

Social media is inherently buzz-worthy. It’s what everyone in real estate is doing, and what everyone’s talking about. Unfortunately, some of the things being said about social media, particularly social media marketing, are not as true as we have been…

‘Show, don’t tell’ is one of the most powerful marketing strategies in real estate today. Much like in the movie Inception, your goal is to plant an idea in the mind of your prospective clients (or new team members) without them…

“Instant coffee is no longer fast enough.”  This quote by Matt Church is true for many consumers. People want things NOW. Speed is a huge differentiator in business today and technology and software has certainly helped many companies deliver this…

Your clients and prospects are bombarded by advertising messages every day, and each one fights to carve out its own place within their consciousness. With an overabundance of marketing channels, it is even more important in the digital landscape to stand…

In the past, you (or your company) only had a few channels on which to market your services. These included direct mail, phone, direct fax, TV, radio and newspapers. Back then, you only had to compete for attention against other…

From the major portals to banner ads, from websites to social media, there is no shortage of real estate agents and agencies with a presence on the internet today who are marketing their services and points of difference to vendors…

As 4,000 real estate professionals converge on the Gold Coast Australia this weekend for the AREC Conference 2017, I want to talk to you about a trend that will most likely not be covered at length. It’s a trend on…

We would (probably) all agree that social media can be really fun from a personal perspective but when it comes to using social media for business, there is an entirely different purpose behind everything you post. It can be tempting…