Real Estate Pros Podcast

  If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality however, is a very different story. According to a study released on 8 November…

According to Google Analytics benchmarking figures, the average real estate agency website in Australia receives 500-800 visitors per month. Compare this with our major portals, such as domain.com.au and realestate.com.au, who receive between 1.5 – 3 million visitors per month…

  Do you want a bigger Facebook audience? Are you looking for ways to bring attention to your business on Facebook? The primary objective for many real estate professionals, when it comes to social media marketing, is to get more…

Historically, the media are very good at capturing the attention of consumers. Successful media companies produce great content and more brands today are adopting a media company business model, as marketing and earning attention from consumers, with advertising and sales…

From day one in real estate, you are schooled on the value of a database. You are taught how important it is to nurture your clients and prospects with helpful information until the opportunity arises to list their property. The challenge,…

  Take a moment to think about your online marketing activities. If you’re like many other real estate agents, a good amount of your time is probably spent on social media – writing status updates, boosting your posts, monitoring your…

  Marketing, and winning attention as a real estate professional, is harder than ever. It’s harder than it was yesterday, way harder than a year ago and ridiculously harder than five years ago. One major contributing factor is the public perception…

  As the joke goes… “The best place to hide a dead body is on the second page of Google.” Nobody looks there, right? So when our real estate portals release new products, such as Agency Profiles, they say help us rank…

  How would you feel if you had spent years building a loyal audience on social media and the platform decided one day to shut it down indefinitely? Would you be mad? Would you be upset that you could no…

  World renowned marketing expert Seth Godin famously said a few years ago “Content marketing is the only marketing left.” Consumers today have all the power. They have all the information that, traditionally, only we as real estate agents could…