Who is the brand? The real estate agent? Or the real estate agency? There are strongly held views on both sides of this debate but the reality is this is not a conversation we were having in Australia just a…
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We get asked almost daily, “What is the best real estate CRM”? My response? The best CRM is the one that you use. CRM stands for Client (or Contact/Customer) Relationship Management, but it’s mystifying just how few real estate…
Duplicate content is the technical term for it – content that appears on the internet in more than one place. When there are multiple pieces of the same (or very similar) content in more than one location on the internet,…
The pathway home sellers take to select an agent has dramatically changed and evolved since the 1980/90s. In the olden days, consumers only had the newspaper, radio and TV to rely on for information. Today, before buying anything, people want…
After reading the headline, I know what you’re thinking… “we don’t have near the budget to compete with the portals. You must be smoking something!” Well, you’re probably right (except for the smoking part). In 2019, our two major portals…
There are three types of potential clients for your business who are browsing the internet while you’re reading this post: People who are thinking of selling their home right now and want to speak to an agent People who are…
As a real estate business, your website is your most important digital asset. Plain and simple. Outside of everything you may do on social media, the major portals, ratings and review websites, email and so on, your website serves as…
Content marketing can be a valuable tool for nearly every real estate agency or agent, in any market. It’s arguably one of the cheapest and most measurable forms of marketing today when it comes to generating quality inbound leads for…
There are so many different ways to go about marketing your real estate business that it can be quite overwhelming to think about all the possibilities and the work required to maintain each active content outlet. If you’re married to…
When you hear the acronym ‘SEO’, what’s your instinctual reaction? If your answer is to either stare ahead blankly in confusion or break into a cold sweat, then it’s definitely time to work towards a new perspective. With so many…
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