Attention all real estate agents! You may have been targeted by marketing “gurus” trying to scare you into thinking your website is broken or your SEO needs urgent attention based on Google Page Speed Insights tests. When their work dries…
According to the New York Times, Google has 160 engineers working on an initiative called Project Magi after learning that smartphone maker Samsung was considering replacing Google search with Microsoft Bing as the default search engine on its handsets. The…
At Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile devices. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in…
Google has announced a new (big) search ranking algorithm update named the helpful content update – yes, Google named it that. This update started to roll out this week and will target content that is, um, not helpful to humans and…
It doesn’t matter if it’s Facebook, Instagram, TikTok, LinkedIn or even Twitter… social media marketing just doesn’t work for most real estate agents. And no, it’s not because you don’t have enough followers, instead, it doesn’t work because you only…
70% of the buyer’s journey is complete before a prospect even reaches out to a salesperson. You may have heard this popularly quoted statistic before which says that what we know to be called “marketing” dictates 70% of the sales…
Do you struggle with generating new content ideas to send to your database on a regular basis? You’re not alone. Consistently generating new content ideas, that are relevant to your clients and prospects, is one of the biggest marketing challenges…
Apple’s next software update spells trouble for email marketing. Apple’s war on data trackers has continued as iOS 15 tightens controls around user privacy yet again. If real estate agents and marketing teams thought the iOS 14 update was bad,…
As marketers, we have all been able to benefit greatly from platforms such as Google and Facebook over recent years by targeting advertising to people based on the intimate data these platforms collect about their users. We can target advertising…
How many different ways do you market your business? From this list, how many are working for you? Honestly? With so many channels out there today that your company can use for marketing purposes, but only a small number…
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