Real Estate Pros Podcast

  There is nothing more frustrating to the person – or persons – in a real estate business who “get” content marketing than to be shut down by other people in their agency who either don’t understand its impact or think it’s a…

  With the high number of agents launching their own websites recently, we’re reminded of another mistake that many real estate professionals make when setting out to build their online presence – they don’t have a launch plan. In this…

  Chances are you’ve heard about this thing called “content marketing”. But as with what typically happens when a buzz phrase hits the industry, there are many myths and misnomers about what content marketing actually is. In this episode of Real Estate…

Every year, Roy Morgan Research produce a study called the Image of Trusted Professions where they ask Australia’s who they trust. According to the 2016 results, real estate agents are ranked 28 out of 30 when it comes to trustworthiness – the same…

One of the hardest things to do as a real estate professional when it comes to marketing is to keep coming up with new content ideas for our blogs, social media and email marketing campaigns. In this episode of Real Estate…

  It is no longer possible for people in the business of real estate to ignore the proliferation of social media – a powerhouse of engagement and connection at the world’s, and your customers’, fingertips. This is the overarching message…

  Is your marketing so useful that people would actually pay for it? Are you adding value outside of the products and services you sell? In this episode of Real Estate Pros, we look at three very different companies who dominate…

  In the beginning, marketing in real estate was dominated by advertising and that meant buying media. It meant buying space in newspapers and hoping consumers would notice before they turned the page. It meant buying time on TV and…

  Traditionally, only big brands and publishers had access to consumer data to sell their products or services. They use that data to be more specific for the people that actually matter to their business instead of what we typically do in real…