“If you’re not answering customer questions on your website, you could be losing clients you didn’t know you could get.” More than two million searches on Google every month – in Australia alone – are real estate related*. Every…
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You won’t go to a conference or seminar in real estate today without hearing a trainer, consultant or coach talk about the importance of knowing your ‘Why’. You might already know what it is for you, but is your…
In 2015, there was 2.5 million real estate related searches on Google in Australia – every month! The best person to answer those real estate related questions is… you guessed it… you. You are on the front line of our…
In business today, it’s harder than ever to earn attention. We have to understand our consumers on a much deeper level in order to consistently create marketing they want – instead of what we typically do which is create marketing…
Think of the greats – Bob Dylan, Bruce Springsteen and Aussie bands like Powderfinger – they know that if they don’t have an audience, they won’t have success. Not only do musicians work their butts off to grow their…
Over the past few months we’ve been presenting a series of digital marketing workshops for one of Australia’s leading real estate franchise groups. What was surprising to me was that no matter what part of the country we were…
What do current and prospective clients value these days? It’s most likely not your products or services. More likely today, they value experiences over anything else – and if you don’t offer compelling, differentiated experiences, your clients – past…
393.6 There used to be a time when someone would pick up the phone, send you a fax, speak to you in person or even write you a letter to tell you about their experience with your company. But more…
3212.4In this episode of Real Estate Pros, we’re joined by New York Times best-selling author Jay Baer to help us understand why embracing complaints about you or your company can strengthen your real estate business. We’ll explore the extensive study Jay conducted in partnership…
Marketing in real estate today is harder than ever and it’s getting harder to cut through the clutter. Our customers have hundreds of different channels they can go through to get information and if we don’t create something that’s…
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