Real Estate Pros Podcast

  Much of the legislation surrounding ride-sharing apps in Australia revolves around compensating our taxi industry for the projected losses they’ll incur as more people adopt services such as Uber. On the contrary, when Uber arrived in New York, instead…

  Before the 90’s, there were only a few channels that brands could communicate with consumers. These channels included direct mail, fax, phone, television, radio, billboards, magazines or newsletters. It used to be that media companies held all the power…

  By looking at how other industries and professions are successful, and applying it to real estate, we open up a whole new world of competitive advantage and fresh thinking. If we only look inside our own industry for new…

  If your competitors are targeting the same audience online with their special offer (and they are!), what makes your company so special? According to an extensive study conducted by marketing professor Jonah Berger, there is set of common ingredients for why…

  How many different ways do you market your business? From this list, how many are working for you? Honestly? With so many channels out there today that your company can use for marketing purposes, but only a small number…

You don’t see a rockstar stand on stage and after the first song, try and sell you tickets to their next show. Musicians spend years building trust with an audience without asking for anything in return but when they do…

Real estate is set to be one of the most disrupted industries in Australia and New Zealand with 82% of real estate jobs at risk of digital disruption by 2032 compared with 44% of Australian jobs generally. While introducing technology…

  In real estate, we create a lot of content. We print a hell of a lot of paper with our listings, our agent profiles and calls-to-action about why someone should list and sell with us. We as real estate…

  With the latest changes to Facebook’s algorithm, some experts and those close to Facebook headquarters are predicting that organic reach for Pages will reach 0%. If that’s true, what that means for your company Page is if you’re not paying to…

What about rather than trying to market directly to a large group of consumers, you instead inspire influencers to get the word out for you? Influencer marketing is a type of marketing that focuses on using “people of influence” to drive…