OpenAI, the creators of ChatGPT, is releasing a new tool that can generate videos from text prompts, called Sora. Inspired by the Japanese term for “sky”, this AI innovative model is designed to generate realistic videos up to one minute…
Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts (which covers 40% of all email users in Australia and remains the most popular email platform in the world). Initially announced in…
A significant change is on the horizon with Google’s recent announcement to phase out third-party cookies in Chrome, the world’s most popular browser. With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when…
Google has recently confirmed that a business’s operating hours are now a crucial factor in determining its visibility in local search results. This change, noticed after the November 2023 core update to Google’s algorithm, means that agencies open on Saturdays…
Google is tightening the reins on email marketing practices, and these changes are particularly relevant for real estate agents in Australia who rely on email campaigns to reach prospective homebuyers and sellers. Effective from February 2024, Google’s new policies focus…
Real estate is a visual industry. Even if they aren’t thinking of buying or selling, Australians love looking at property. We talk about it at BBQs and the school pick-up, sporting events or in passing by. In the marketing departments…
It’s no secret: content is king. But in the competitive world of real estate, constantly producing engaging, optimised content is a colossal task. This challenge is one every marketing manager and real estate agent grapples with. Enter ChatGPT – your…
The dreaded spam folder is where, sadly, a lot of real estate agents’ emails end up. It happens for many reasons… bad sender reputation, dirty email list (high bounce rate), poor domain name configuration, and many others. In an ongoing…
Earlier this month, Google previewed what could be one of the largest changes to the search engine in its history – a radical shift that could compel brands to overhaul their entire digital marketing strategies given Google’s dominance in the online…
There are countless articles on the internet that can teach how to use specific social media platforms but very few discuss the strategic reasons why you should use or avoid particular platforms. So which platforms should you focus your efforts…
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